Robin Wood
What
Social Media and Content Strategy
Year
2024 – in corso
Category
Digital Marketing, Social media
Technology
Various
Cliente
To realize your project
How it all started
Robin Wood is a high-impact reforestation project launched in the Piedmont region, led by specialists with extensive field experience. It offers a local, tangible response to the global climate crisis through innovative and sustainable natural resource management. Its mission is to regenerate, one square metre at a time, forest areas and natural environments through targeted, multifunctional, and localised interventions, reviving precious ecosystems, making them available to communities, and producing certified and tangible positive impacts.
Robin Wood also enables companies to support environmental regeneration projects, develop ESG pathways to reduce corporate impacts, and promote team-building activities in the areas targeted by forest projects.
Since 2024, the Synesthesia team has taken over the strategic management of Robin Wood’s social media channels, focusing on Instagram and LinkedIn. In close collaboration with the client’s team, the marketing team thoroughly analysed communication needs and developed a tailored strategy to achieve key objectives:
- Brand awareness, enhancing the project’s recognisability and consolidating its market presence.
- Positioning the brand as a key player in environmental enhancement and protection.
- Communicating the team’s expertise, highlighting the values of transparency, concreteness, and scientific rigour that characterise its solutions.
- Raising public awareness with an educational approach on topics of general interest, such as ecosystem preservation and biodiversity promotion.
- Developing engaging, multifaceted communication, with a focus on a B2B audience, to encourage collaborations on sustainability projects with businesses, institutions, and individuals in the region.
The solution
The editorial plan focused on creating social content designed to show how small, everyday choices can significantly impact the environment, while highlighting Robin Wood’s innovative solutions and efforts in forest management and area enhancement. Synesthesia complemented organic social media management with tailored advertising campaigns to increase followers and boost brand visibility.
Additionally, a comprehensive SEO strategy was developed alongside the social media strategy. Starting with a keyword analysis, Synesthesia optimised the site’s structure and content to improve online visibility. The SEO plan also included writing optimised articles for the company blog, with a monthly editorial calendar based on target audience research and interests.
Results
There’s no need to highlight the quality of the service or the expertise of the staff—those are undeniable. However, what I didn’t expect from a digital services company was such a human and close connection. The Synesthesia team impressed me with their ability to embrace every piece of feedback positively, support us during challenges, and, most importantly, genuinely and fully believe in the project with us. Their involvement went far beyond a professional relationship.
Lucio Vaira Founder and CEO of Robin Wood
Synesthesia team has proven to be highly competent in guiding us through a strategic journey that integrated marketing and communication, helping us lay solid foundations and build an effective structure for medium- and long-term project management. The omnichannel communication strategy and design emerged from a close collaboration between Robin Wood and Synesthesia. The project’s creative direction, handled internally by our team, seamlessly merged with their operational and digital expertise, allowing us to align our vision, goals, positioning, and brand identity in a coherent and original way. What truly set them apart was their human-centred and tailored approach. Despite being a large agency with high-profile clients, Synesthesia succeeded in establishing an authentic, collaborative, and high-quality relationship, addressing our every need with enthusiasm, flexibility, and careful personalisation. This approach proved essential for the launch of a new brand like Robin Wood. Thanks to a well-structured and shared collaboration, we successfully developed a strong, innovative brand with distinctive and appealing communication. Their unique combination of skills and methodologies allowed us to overcome the challenges of a complex and constantly evolving sector—often difficult for non-experts to represent and understand—consolidating our positioning and creating a strong and recognisable identity.
Richard Rizzo (Marketing & Communication Manager of Robin Wood)
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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