Tirelli
What
Website, UX/UI, SEO, Analytics
Year
2024
Category
Website, Digital Marketing, UX / UI
Technology
WordPress
Client
To develop your project
How it all started
TIRELLI, a leader in the production of filling, capping, and labeling machines, is a benchmark in the primary packaging sector, offering complete packaging lines. As of 2025, the company boasts over 5,500 machines installed in 70 countries worldwide, serving the home care, personal/body care, and cosmetics industries, as well as the pharmaceutical and chemical sectors.
For the redesign of its new website, TIRELLI chose to rely on Synesthesia’s Marketing team, aiming to expand the range of products presented online, enhance the user experience with a modern front-end consistent with its visual identity, and strengthen brand awareness and lead generation in target markets. The new website is available in four languages: Italian, English, Spanish, and French.
The solution
To ensure an optimal user experience and improve the website’s visibility, the team developed three UX/UI proposals, selecting the most effective solution in terms of navigability and graphic consistency. At the same time, an in-depth SEO analysis was conducted in the four target languages, aimed at creating search engine-optimized pages. The reorganization of the website structure included defining a new SiteMap with the implementation of 301 redirects, creating detailed product sheets enriched with video content, and improving the Media section, which now intuitively gathers blogs, news, and updates on industry trade shows.
Additionally, an advanced search module was introduced to facilitate product navigation, along with a contact form to optimize lead generation.
A thorough analysis helped identify the most strategic placements for forms and call-to-actions, significantly enhancing TIRELLI’s contact collection effectiveness.
Results
Although the first official SEO report is scheduled for mid-2025, initial data already indicates a significant improvement in the site’s indexing. The new approach has made the platform more accessible and high-performing, strengthening TIRELLI’s online presence in international markets and facilitating the customer acquisition process.
In fact, the website already ranks among the top 10 results on Google’s SERP for several key target keywords just four months after going live.
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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(only Italian version)