Synesthesia - The Digital Experience Company - Italy

Synesthesia has become principal member of MPAI (Moving Picture, Audio and Data Coding by Artificial Intelligence), the brand new international organization, dedicated to data compression standards, based on Artificial Intelligence.  Recently founded in Geneva by Leonardo Chiariglione (known as the founder, together with Hiroshi Yasuda, of the MPEG, the international team of experts that has created the well-known audio-video standards MPEG-1, MPEG-2 MPEG-4 MPEG-7 and the audio component of MPEG-1, already known as MP3), MPAI is aimed to define new standards, with the help of industry,

By Lucy James, Event Marketing Manager at Synesthesia   1) Engagement That Matters One of the advantages of digital events is the ease with which the audience can register and participate (no more pesky planes!). The flip side of course is the ease with which they can log out, deactivate, disconnect or leave the event. In our article on Excellent Marketing Techniques for Digital Events / Part 1 we covered ways to hook the audience and keep them hooked for maximum engagement throughout your new digital event. Start the all-important engagement relationship with outstanding

By Lucy James, Event Marketing Manager at Synesthesia   As the event world explodes into digital, virtual and hybrid formats, it is more important than ever that your event marketing is on point: targeted, engaging, informative, and driving value for all stakeholders. At Synesthesia we’ve transformed some of our flagship events into digital versions (the droidcon Italy webinar series) and, we’ve been refocusing our marketing efforts. We’re still working on getting it really right but in the meantime here are our findings from research, experience and conversations with our

By Lucy James (Event Marketing Manager at Synesthesia) and Marco Mazzaglia (Video Game Evangelist at Synesthesia).   In our previous article, “Gaming & Engagement Techniques for Virtual Events” we reviewed best practice approaches to improving engagement with your audience through your virtual event. Here we list 15 specific gamification ideas that could give your virtual event a boost.    1) Interact to win points In a virtual event, just as a live event, there is a difference in an attendee who just ‘checks in’ to an exhibition booth, and an attendee who stops,

By Lucy James (Event Marketing Manager at Synesthesia) and Marco Mazzaglia (Video Game Evangelist at Synesthesia).   As event organisers wrestle with bringing their traditional models online, one of the most common challenges is achieving audience engagement throughout the whole virtual event. To be clear, engagement is a challenge in the live event space, but the tactics to positively impact engagement are tried, tested and well known. As we all move quickly into the virtual event space the pressure is on to build engagement with all of the event stakeholders, to ensure that everyone

Here we are at the second appointment dedicated to digital events. After the first five, today our Lucy James (Synesthesia event marketing manager) will reveal the latest tips for creating a successful webinar. Enjoy the reading!   6) Webinars are fantastic for test-driving new speakers and topics In our situation, we decided that due to the high volume of webinars we have scheduled, and due to the wide range of participants that are joining our webinars (range of geographies, professions, levels of experience), it makes sense to use the opportunity to showcase some new speakers

By Lucy James, Event Marketing Manager at Synesthesia   Every year Synesthesia organise droidcon Italy: a two day conference for 1000+ Android developers, to take place in April. This year droidcon Italy was, of course, postponed due to Covid-19. However, with the support of excellent sponsors, speakers and partners, Synesthesia were able to quickly mobilise a series of webinars focused on the Android space. Having now executed seven webinars, and with 18 more webinars in the pipeline, we’re very happy to share our main takeaways here with you. Fundamentally, we have found that

The Covid19 emergency accelerated companies, retail, educators, organisations in the Arts and sports fields, and of course consumers and individuals, to reconsider their digital transformation, in most cases accelerating their adoption of digital. The world of events is a significant part of this whole change cycle, the increased shift to digital in the events space brings with it infinite opportunities for growth, engagement and innovation. Synesthesia has always worked in the field of innovation and is positioned on the digital front, for technological development and for the ideation of