ITS-ICT Piemonte
What
Social media, SEO,
Google Ads, Data Analysis,
website development
Year
2022 – in corso
Category
Website, Digital Marketing, Social media
Technology
Various
Client
To develop your project
How it all started
Funded by the European Union, the Ministry of Education, and the Piedmont Region, ITS ICT Piemonte provides professional courses in technology, information, and communications.
ITS ICT’s primary goal was to promote its study programs, services, application procedures, and opportunities associated with choosing a training path at ITS. Specifically, the request involved:
- Creating a platform to serve as a reference point for students and companies in the ICT education sector.
- Increasing brand awareness across the Piedmont region.
- Boosting lead generation and conversion rates for student, teacher, and company applications.
The solution
The Synesthesia Marketing and Technologies teams collaborated closely to achieve the objectives set by ITS ICT. Specifically, the Marketing team defined a digital strategy to strengthen ITS ICT’s primary communication channels through organic and advertising activities:
- SEO: Website analysis and optimisation.
- SEO Copywriting: Content creation for the website and blog.
- Social Media Management: Managing Instagram, LinkedIn, and Facebook accounts.
- Digital Advertising: Running Google Ads and Meta Ads campaigns.
- Data Analysis
The Technologies team developed an interactive, informational platform using WordPress technology, resulting in a tool that is easy to manage and update over time.
Results
Key Outcomes from Digital Marketing Activities:
- Ranked in the top three positions on Google for 66 relevant, in-topic keywords.
- A +630% increase in indexed keywords on Google from December 2021 to June 2024.
- Over a 35% increase in organic traffic in the second half of 2023.
- 2.2M impressions via Google Ads over the past 12 months.
- More than 900,000 users viewed the ads, with over 28,000 link clicks during the three-month application period between 2022 and 2023.
Web Development Strengths:
- Impactful Design: The user interface was crafted to capture users’ attention and create an engaging browsing experience from the outset.
- User-Centric: The user was central to all stages of the portal’s creation, ensuring an intuitive website where key information was always clearly accessible.
- Ease of Updates: WordPress was chosen as the platform, enabling the creation of a flexible and user-friendly content management system (CMS), allowing ITS Piemonte to easily update the portal with new information and resources.
- Scalability: The development accounted for the future growth of the portal, ensuring it could adapt to ITS Piemonte’s and its users’ evolving needs
- Collaboration: Close cooperation with the ITS Piemonte team ensured the portal fully met their expectations and specific requirements.
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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