Rede Group
What we did and what we do
eCommerce replatforming, restyling and
development; Store management support
Year
2025
In the category
E-commerce
Technology used
Shopify
Client
To realize your e-commerce
How the project came about
Rede Group, founded in 1938, is a family-run business that has expanded over the years, solidifying its presence in both the Italian and international markets. Rede manufactures and sells collections of hosiery and clothing under the REDE and RED brands.
With an existing website as its own online sales channel, the platform that hosted the eCommerce until the end of 2024 played a fundamental role in supporting its activities. However, given the need for a graphic restyle, with the expansion of operations and the emergence of new strategic requirements, it became clear that a migration to Shopify could offer further opportunities for growth and operational flexibility in the medium to long term. Rede’s eCommerce technology was therefore migrated to Shopify, which was selected for its advanced capabilities in supporting the growth and operational flexibility needed for future business requirements. The decision was driven by an assessment of the company’s future benefits and needs.
Solution adopted
A website restyle was proposed, designed and implemented, accompanied by a complete migration of assets and operational workflows to Shopify.
Following the launch of the new site, Rede experienced a clear improvement in user experience thanks to a more modern and intuitive interface. These changes not only enhanced the aesthetic appearance of the site but also boosted functionality and operational efficiency, increasing user interaction and conversion rates.
Results achieved
The Store Managers from the Synesthesia Commerce team actively support Rede through proactive store management, performance data analysis, and the continuous proposal of IT improvements and developments.
This ongoing collaboration ensures the agility needed to adapt quickly to the market and sustain long-term growth.
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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