L’Italia che riparte
Italian Embassy in Azerbaijan
What
Direction, YouTube Streaming Events
Year
2020
Category
Digital Marketing
Technology
Various
Client
To organize your event
How it all started
To celebrate the 74th anniversary of the Republic, the Italian Embassy in Azerbaijan, together with Simmetrico Digital and with the technical collaboration of Synesthesia, organized a digital event as part of the initiative “L’Italia che riparte“. During the conference, prominent figures from Italian innovation, culture, healthcare, and entrepreneurship shared their experiences and testimonies related to the COVID-19 pandemic.
The solution
The production spanned 14 days between Azerbaijan and Italy, featuring a live control room in Milan and a set in Baku. Event included constant coordination, remote setups, augmented reality scenography, a dedicated website with an interactive writing room, 1 hour of live streaming, simultaneous translation in three languages from three different countries, live interviews from various Italian cities, several minutes of live performances from Baku, and exceptional professionalism and passion from the teams involved.
The event, hosted by journalist Husniye Maharramova, featured Italian Ambassador to Baku Augusto Massari and Azerbaijani First Lady and Vice President Mehriban Aliyeva. Testimonies were shared by Amedeo Capetti (infectious disease expert and consultant to the World Health Organization, WHO), Carlo Cracco (Michelin-starred chef), Brunello Cucinelli (President and Creative Director of the namesake company, considered a symbol of Made in Italy worldwide), Massimo Temporelli (President and Co-founder of FabLab, known globally for creating 3D-printed valves for respirators using Decathlon masks), and Anar Alakbarov (Azerbaijani Presidential Advisor).
Results
This digital event allowed the Italian Embassy in Azerbaijan to celebrate an institutional occasion while broadening its audience, fostering opportunities for pre- and post-event discussions, and delivering an authentic, emotional, and realistic digital experience that engaged audiences beyond the screen.
We will envision your project together
We will create it with love and passion.
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