Yale

How it all started

Yale is the brand of the American multinational Hyster-Yale Materials Handling, Inc., a leader in the forklift sector. With more than a century of experience, the company creates cutting-edge technological solutions to allow its customers to increase productivity while reducing labor costs.

The project was created, by Synesthesia for Yale, to achieve certain objectives:

• increase brand awareness
• ensure the maximum spread of the company’s technical and product information
• encourage the activation of collaborations with local dealers for the commercial areas of Italy, Spain, France and Portugal
• collect different case histories concerning the company and promote their diffusion