Reelations
The content creator convention
What
Event Organisation, Website Development
Year
2023
Category
Website
Technology
Various
Client
To organize your event
How it all started
From October 19 to 21, 2023, “Reelations” took place at the EDIT Torino venue—the largest Italian convention dedicated to content creators, social media managers, and companies seeking new growth opportunities through social media.
The event was born from the creative vision of Andrea Visconti, CEO of Buster K, driven by a significant purpose:
“We wanted to give a voice to the creativity of those young people who are labelled as ‘BUSTER’ just because they are crafting professions that didn’t exist before. Feeling like one of those young people ourselves, we launched an event that gathers talented creators to share the stories and values of brands on social media”.
The program of this first edition was rich with workshops, speeches, and distinguished guests.
Among the creators attending the convention were: Le Twins, Manuel Mercuri, Germano Lanzoni (“Il Milanese Imbruttito”), Andrea Pisani (“iPanPers”), Ugolize (“Legolize”), Calciatori Brutti, Ale&Piè, I Dischi Volanti, Chiara Piotto, Don Alberto Ravagnani, Elisa Liisto, Daniele Fiamma, Swann Freestyle, Kevin Believe, Emanuel Cosmin Stoica, Fabrizio Biasibetti (Commenti Memorabili), Andrea La Greca, Massimiliano Allievi, Luca La Mesa, Samuele Brusca, Leoucifero, Jennifer Poni, Francesco Ronchi, Francesca Grinoglio (IAAD), Valentino Magliaro (Canva), Giuliana Alvino (MSc), Bruno Mastroianni (Rai), Gabriele Rossi, Marco Marino, and Davide D’Urso (comedian from Colorado and content creator).
From its inception, the project aimed to foster experiences and relationships between creators, brands, and companies interested in exploring the “social media world,” offering fresh perspectives: improving existing channels, positioning on unexplored platforms, introducing new professional roles, and developing corporate growth strategies.
The solution
To achieve these goals, Synesthesia’s events team was involved in the following activities:
- Website development;
- Technical and logistical support throughout the event;
- Creation of the sponsor plan;
- Ticketing and check-in services.
Results
As Andrea Visconti (CEO of Buster K) and Marco Cabiati (CSO of Buster K) stated:
“”We created Reelations to aggregate, represent, and experience for a few days the ecosystem of content creation—in other words, to build relationships. It was an ambitious goal, and it was fully achieved. To make this a reality, we needed reliable partners who could embrace our vision while offering their unique contribution to the event’s success. We knew Synesthesia and instinctively felt confident asking for their help.
Having already collaborated with Synesthesia for the ‘Creator Vacation,’ we knew they were the right team to involve.Working with Enrico Beraldo and his team was both enjoyable and educational. We like to think that the relationships created among us are an intangible asset as valuable as the results these relationships have produced. Judging by the feedback the initiative is receiving, it seems our intuition was spot on!”
Some Key Figures from the Event:
| Entries | Creator | Million Followers | Activities | Videos |
| 280 | 70 | 100 | 50 | oltre 1.600 |
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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