Pasta Garofalo
What
360VR Video Production
and Digital Platform Development
Year
2022-2023
Category
Digital Marketing, Innovation
Technology
VR and video
Client
To realize your project
How it all started
To showcase its production process, Pasta Garofalo, a historic Italian pasta manufacturer, decided to open the doors of its factory in Gragnano (NA).
The marketing teams of Synesthesia and Perabite were involved in this project, creating an immersive 360° virtual tour (VR) with voice-over.
This is a fully interactive digital experience, allowing users to explore various areas of the factory in a three-dimensional environment. The journey takes users from the arrival of the wheat to the packaging preparation, immersing them in the passion of the employees who make Pasta Garofalo unique and renowned worldwide.
The solution
After identifying the areas of interest within the factory in collaboration with the client, video footage was captured. The video content was then edited, complete with English subtitles, an Italian voice-over, and integrated into Pasta Garofalo’s digital platform, developed by Synesthesia.
The itinerary is fully navigable: starting from an initial map of the factory, users can explore all the sections step by step.
Results
“From today, it is possible to virtually visit our historic Lucio Garofalo Pasta Factory. You can discover every area of our production facility, step by step, witnessing each stage in the creation of our pasta formats. […] We show you the places where our pasta is born in 360°, thanks to an experience enriched over time and the passion of a team that brings the Gragnano tradition to life every day. This was made possible thanks to the collaboration with Synesthesia, which fully captured the places closest to our hearts”.
[Pasta Garofalo, LinkedIn, 30 September 2023]
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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