Leading Law Notaries and Lawyers
What
Social Media e Content Strategy
Year
2023
Category
Digital Marketing, Social media, Branding
Technology
Varie
Client
To develop your project
How it all started
LEADING LAW – Notaries and Lawyers is the first professional entity where notaries and lawyers operate as independent professionals, offering excellence in notarial and legal consultancy across all fields of law.
Synesthesia’s marketing division collaborated closely with the firm, meticulously analyzing its communication needs and subsequently outlining the most effective strategy to:
- Increase brand awareness
- Position the firm among the top players as consultants in legal and notarial matters
- Activate and enhance lead generation
- Communicate the team’s expertise
The solution
Following a detailed analysis encompassing objectives, competitive landscape, target audience, and other relevant factors, a series of meetings were organized and conducted. During these meetings, various representatives of the firm and key figures in its daily operations were interviewed. Based on these insights, a comprehensive communication strategy was developed and implemented through an editorial plan for the firm’s LinkedIn page.
The content strategy incorporated a significant video production effort featuring the team at Leading Law Notaries and Lawyers. From cover visuals to opening and closing video titles, all content adheres to a coordinated design specifically created to establish a consistent visual identity for the firm’s brand and to communicate effectively and recognizably with its target audience.
The “LEADING TEAM” series aims to transparently showcase the insights and expertise of the firm’s professionals. The narrative is further enriched by the symbolic passing of a ball of yarn (“Follow the lead”). This narrative device serves to convey the sense of unity within the team and the comprehensiveness of the services offered. The three questions featured in the format further enhance the firm’s expertise by connecting with current and potential clients through a more direct and informal approach.
Results
Leading Law is a multifaceted entity operating within a highly competitive business environment with complex communication and branding needs. Synesthesia effectively guided us in analyzing and identifying our needs, demonstrating an exceptional understanding of the unique dynamics of our sector. The availability, creativity, and intuition demonstrated by the team enabled the development of our editorial and brand positioning strategy, resulting in tangible and immediate outcomes. These include an increased engagement rate, enhanced brand unity and recognizability, and improved effectiveness in social recruiting.
(Avv. Francesca Cassone – Partner of Leading Law Notaries and Lawyers)
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We will create it with love and passion.
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