Gino Speed Show
What
Direction, Streaming Events on Facebook
Year
2020
Category
Digital Marketing
Technology
Facebook Streaming, Digital Experience
Client
To organize your event
How it all started
Set against the stunning backdrop of Prato Nevoso in the province of Cuneo, the annual “Gino Speed Show,” organized by Gino Spa and Prato Nevoso Ski, adapted to the challenges of the Coronavirus pandemic in its fourth edition. The event transformed into a comprehensive 360° digital experience with the technical support of Synesthesia.
The day featured exceptional driver Alessandro Gino at the wheel of supercars, joined by F3 driver Vicky Piria and automotive influencer Elena Giaveri. Broadcast live on Facebook from the adrenaline-pumping curves of Prato Nevoso, the show highlighted ten car models, including the Mini GP3, BMW M135I, Mercedes A-Class 45, Lotus Exige, Aston Martin DBS, Maserati Trofeo, and EQC 400 4Matic AMG Line.
The solution
The “Gino Speed Show” did not stop but instead enhanced its content with technical and remote direction services provided by Synesthesia. This support included onsite assistance for setup, testing, mobile device positioning, and remote live direction. These efforts significantly expanded the audience, allowing viewers to experience every thrilling moment of the event live—from test laps on the track to fun “behind-the-scenes” moments—remotely, anywhere, and anytime by simply connecting to Gino Spa’s Facebook channel.
Results
The event featured over four hours of live streaming on Gino Spa’s Facebook page, reaching more than 200,000 people, generating 30,000 views, and achieving a high level of interactions. These impressive numbers made the event accessible to a broad audience, allowing them to relive the excitement remotely, anywhere, and anytime by simply connecting to Gino Spa’s Facebook channel.
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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