Allergipedia

How it all started

Allergipedia is an information platform dedicated to the world of allergies, intolerances and autoimmune diseases.

The brand turned to Synesthesia with the intention of creating a cutting-edge information channel through which it could speak to the public in a simple and direct way to raise awareness about allergies and intolerances and guide them through the diagnostic process.

The solution

Initially, we conducted an analysis and study to define the identity of the entire editorial project. During this phase, we established the brand name and logo, and created a blog and a corporate Facebook profile aligned with the client’s values and objectives.

In the second phase, we enhanced communication by utilizing new channels such as digital videos, print media, native advertising, and television.

Results

• Over 450,000 visitors on the blog within 2 years
• Top three positions on Google for 42 relevant and topic-related keywords
• Over 30,000 fans and 2% engagement on the Facebook page
• €0.09 cost per click (CPC) for campaigns
• More than 500,000 copies distributed nationwide through periodicals and print magazines