Immaginazione e Lavoro
What
Social Media, SEO, Google Ads
Year
2021
Category
Digital Marketing, Social media, Branding
Technology
Various
Client
Realize your digital training project
How it all started
Immaginazione e Lavoro is a training agency operating nationwide. It offers orientation, training and recruitment courses in cooperation with companies and institutions. The vocational education and training courses (Iefp) are completely free of charge. At the end of the course there is a regional examination leading to a professional qualification or diploma.
Synesthesia supports the training agency in order to achieve their brand and marketing goals:
- brand awareness (diffusion and promotion of brand values across new geographical areas)
- lead generation and conversions (new enrollments)
The solution
The activities carried out focused on optimizing and monitoring the main digital communication channels of Immaginazione e Lavoro: from SEO optimization of website content to the implementation of 301 redirects. Regarding monitoring, the user experience of the site was analyzed (with Google Analytics) to identify areas for improvement.
Content from the client was adapted and disseminated (depending on geographic areas of interest), and editorial plans were created for social media channels (Instagram, LinkedIn, and Facebook) aligned with the brand’s strategy and values.
Synesthesia also took care of internal staff training through on-the-job training to make the client autonomous in managing social media channels. Finally, we managed Google Ads campaigns to promote Open Days and training courses.
Results (After 6 Months)
- 76.83% increase in traffic from social media
- Nearly 6,000 users per quarter directed to Open Day pages
- Reached the top three positions on Google for 15 relevant and topic-specific keywords
- Over 26,000 visitors to the website in 3 months
- 14% increase in organic traffic
- Organic growth of 72% for the number of followers on Instagram and 10% on Facebook
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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