Cosmolite
What
Social Media, Content Strategy, SEO,
Google Ads, Branding, Video Production,
Events
Year
2022-2023
Category
Social media, Digital Marketing,
Website e Branding
Technology
Various
Client
To develop your project
How it all started
Founded in Verona in 1979, Stone Italiana is a leading manufacturer of quartz and engineered marble. Thanks to its technologically advanced plants, the company has improved performance, creating surfaces that meet the needs of modern architecture. Today, Stone Italiana’s slabs are used for floors, kitchen countertops, bathroom tops, staircases, and furnishing accessories.
Stone Italiana’s mission has been to make a decisive contribution to innovation in architecture and interior design, combining trendy aesthetic values with cutting-edge technological features, quality and environmental sustainability. Cosmolite® is Stone Italiana’s New Material, and was born from this mission. Cosmolite® offers ‘good’ interior design solutions for both people and the environment.
Synesthesia took up this challenge, supporting Stone Italiana in the launch of the new brand with offline activities (press office, trade fairs and events, creation of dedicated tools) and online initiatives (website, digital identity, lead generation, social media and content).
The solution
To achieve the desired objectives, Synesthesia’s marketing team undertook the following activities:
- Analysis and strategic consulting;
- Press office and content strategy (press review);
- Development of the new website in Italian and English;
- Analysis and SEO optimisation in English;
- Creation and management of the new dedicated Instagram profile;
- Management of social media campaigns and Google Ads;
- Design of offline graphics: catalogues, flyers, displays, postcards, stickers, exhibition stands, set-ups;
- Production of launch videos, promotional materials, cleaning tutorials, video interviews with stakeholders, ASMR videos;
- Organisation of the launch event for the new material.
Results
The communication project for the launch of Cosmolite® produced significant results over the period 2022-2023, including:
- +24% increase in website visits;
- More than 15 press clippings dedicated to Cosmolite in industry publications;
- Participation in the most important trade fairs in the sector (Fuorisalone, SICAM, Marmomac);
- +10% increase in video views on YouTube;
- Over 300,000 impressions on Google Ads with a CTR of 50%;
- 8.7% engagement rate on Instagram.
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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