Ceramica Fondovalle

How it all started

For over 50 years Ceramica Fondovalle S.p.A. has produced high quality porcelain tiles and slabs. Research, technological innovation, environmental and territorial protection are the company’s guidelines to guarantee the excellence of the entire production chain entirely realized in Italy.

Synesthesia has been chosen to support Ceramica Fondovalle in the activities of:

• brand awareness
• positioning
• product promotion
• generation of qualified contacts

The solution

Since 2020, Synesthesia has been managing three of the company’s social media channels (Facebook, Instagram, and LinkedIn) in English, along with press office activities and events

The communication strategy primarily targets resellers, influencers, and the B2B market.

Synesthesia also developed and organized events both at the company headquarters and at the BolognaFiere exhibition center, coinciding with Cersaie, the leading event in the ceramics industry.

Results

The press office, media relations, and social media management (organic only) led to significant results, quickly positioning the brand among the sector’s trendsetters.

• 1,017,478 total Instagram post views from September 2020 to September 2021 (a 30% increase)
• 15,840 followers (a 28% increase)
• 3,340 LinkedIn followers (a 50% increase)
• 185,636 total views (+41%)

To continue growing the brand, the following activities are planned:

• Advertising campaigns and Google Ads (AdWords)
• Support for the digitalization of business processes