Stone Italiana

How it all started

Founded in Verona in 1979, Stone Italiana is a leading company in the production of reconstituted quartz and marble. Thanks to its technologically advanced systems, it has improved performance, creating surfaces capable of meeting the needs of modern architecture. Today, Stone Italiana slabs in reconstituted quartz cover floors, kitchen tops, bathroom tops, stairs and furnishing accessories.

We were chosen to reposition the brand among the market leaders in the slab sector, reaffirming the company’s green and sustainable commitment.

The solution

To achieve the brand’s goals, Synesthesia developed Digital Marketing strategies with targeted activities.

• Rebranding activities (logo restyling, BTL, catalogs, and merchandising)
• Overhaul of the company website, also incorporating AI tools
• Optimization of the company’s main communication tools (including Social Media Optimization)
• Creation of Editorial Plans for social media channels
• Implementation of solutions devised by AccessiWay, fully automated and powered by artificial intelligence, to make the website completely accessible to people with disabilities

Results

Thanks to the application of advanced SEO techniques (AI for SEO) and the marketing and communication strategies adopted, significant achievements were made in organic search. The press office, media relations, and social media management (organic only) activities delivered the expected results. In fact, over the course of 5 months, on Facebook we achieved the following results:

• 209.133 views +821,7%
• 8.177 interactions  + 1.875,1%
• 114% increase in engagement rate

On Instagram, we recorded:

• 58.174  views +151%
• 1.533 interactions  + 80%

Watch interview with Silvia Dalla Valle (Marketing and Sales Director of Stone Italiana S.p.A) – October 2022 [ post on SynBlog].