Case study - MNC

MNC XR

What

Mobile App Development

Year

2021

Category

Mobile, UX / UI, Innovation

Technology

Android, iOS

Client

logo museo

Develop you mobile app

MNC Mole Antonelliana

How it all started

MNC XR, the mobile app of the Museo Nazionale del Cinema di Torino, was created with the aim of synchronizing the headphone audio with the video projected on the Mole Antonelliana for the occasion of the “Video Mapping Experience”, to celebrate the 20 years of the MNC.

Thanks to this mobile app solution it has been possible to translate the emotions of the history of cinema and the cinematographic culture that lives inside the Museum in an extraordinary digital experience, usable in an interactive and new way in the form of videomapping.

The solution

The mobile app “MNC XR,” developed by Synesthesia for the National Cinema Museum of Turin, consists of four main sections:

  • The Homepage, which provides an overview of the National Cinema Museum, accompanied by multimedia content.
  • “Videomapping” section, where users can find the audio track to listen to in sync with the images projected on the Mole Antonelliana during the event days.
  • The Events page, where users can find the latest news and upcoming events at the Museum.
  • A large section dedicated to partners and sponsors.
MNC mobile
MNC schermata mobile

Results

The division into four clear and intuitive sections ensures a pleasant and engaging in-app experience for the user.

The ability to listen through the application to audio tracks synchronised with the visual projections allows users to enjoy an immersive digital experience of the highest quality.

App Store Apple
Google Play Store

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