Eataly
What
e-commerce
Year
2014
Category
Technology
Magento, PHP
Client
To develop your e-commerce
How it all started
Eataly is a food market that combines the values of slow food and the search for natural, local and less processed products.
Established in Turin in 2007, today the brand boasts stores all over the world (Italy, United States, Brazil, Germany, Sweden, Denmark, Turkey, Japan, United Arab Emirates, Qatar and Saudi Arabia) and is constantly growing.
Eataly Net, in particular, manages the online store of the brand, launched in Spring 2013, which spreads the value of Made in Italy food and wine in the world.
The solution
The goal that Eataly aims to achieve with the support of Synesthesia is to create a global e-commerce platform that integrates and supports all of Eataly’s sales channels.
The platform, built using the open-source Magento e-commerce CMS, is designed not only to showcase and sell products but also to provide an overview of Italian food and wine culture.
Results
The collaboration between Synesthesia and EatalyNet led to the launch, in July 2014, of the new front-end for the e-commerce site Shop Eataly, featuring:
- A layout that aligns with the brand’s values and highlights individual products.
- Technology and customisation of features to tailor the customer journey, guiding visitors towards the products best suited to their needs.
Thanks to the development in Magento, the site’s functionalities were enhanced to simplify navigation and make the purchasing process quick, easy, and secure.
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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