La Patria
What
Website, Marketing Strategy
Year
2020-2021
Category
Website, Digital Marketing, Social media, Branding, Press & PR
Technology
WordPress
Client
To develop your project
How it all started
For 70 years, the supervisory body La Patria has guaranteed the safety of its customers through the use of cutting-edge solutions and services. A growing company with roots in the territory (Emilia Romagna, Lombardy and Piedmont). Its wide-ranging offer includes services dedicated to personal protection and surveillance of private places, public bodies and companies.
The aptitude for technological innovation (in-house tech development, architecture and software development) is one of the company’s core values.
We were chosen to support the company in brand positioning activities in areas of interest; communication of the company’s services and products and promotion.
The solution
To achieve the client’s objectives, the following activities were designed and developed:
- Press office and media relations
- Communication strategies
- Identification of Below The Line (BTL) materials and strategic construction
- Management of two corporate social media channels (Facebook and LinkedIn) and advertising campaigns
- Writing texts for periodic newsletters and website news
- Organic and sponsored communication
- Communication consultancy with the marketing, sales, and management teams
- Website development
- Implementation of management software for lead management
Results
The work resulted in significant achievements in terms of external relations and brand positioning as a leader in the sector and relevant geographical area.
- 1,430 followers on LinkedIn, with an organic increase of 67% from September 2020 to September 2021
- 42,122 organic views (+81%)
- 2,228 total organic interactions (+74%)
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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