{"id":15343,"date":"2022-02-27T14:40:13","date_gmt":"2022-02-27T13:40:13","guid":{"rendered":"https:\/\/synesthesia.it\/?page_id=15343"},"modified":"2026-06-03T10:51:56","modified_gmt":"2026-06-03T08:51:56","slug":"marketing-and-analytics","status":"publish","type":"page","link":"https:\/\/synesthesia.it\/en\/what-we-do\/marketing-and-analytics\/","title":{"rendered":"Marketing & Communication"},"content":{"rendered":"\n
\n
<\/span>
\n
\n
\n
\n

Marketing &
communication<\/h1>\n\n\n\n

Brand communication
Digital marketing & ADV
Social media marketing
SEO\/SEM
Press Office & PR
Corporate Events & Fairs<\/p>\n\n\n <\/lottie-player>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n <\/lottie-player>\n<\/section>\n\n\n\n

\n
\n
\n

We like creating your brand with you<\/h2>\n<\/div>\n\n\n\n
\n

Marketing is the engine of every project related to our world, be it events, training, design, development or innovation.<\/p>\n\n\n\n

Over the years, we have learned to work with the most advanced tools in marketing and, starting naturally with digital, we have broadened our scope by acquiring more and more skills in the world of marketing. <\/p>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n

From brand awareness<\/strong> to lead<\/strong> generation<\/strong>, from social<\/strong> media<\/strong> management<\/strong> to SEO<\/strong> and SEM<\/strong>.
Digital helps us measure performance: together we define KPIs and promote your brand’s value proposition. The search for the best solution always entails thorough work on the marketing side.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
contact us now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>
<\/div>
<\/div><\/div>\n\n\n\n
\n
\n
\n

Marketing focuses on defining objectives and market areas in order to promote goods and services.<\/p>\n<\/div>\n\n\n\n

\n

Brand communication<\/strong><\/h2>\n\n\n\n

Communicating Identity and Values<\/strong><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Through brand communication we use the best combination of activities to influence customers’ and users’ opinions about a company or organisation, and their products and services. Not only creativity, but also the study and analysis of market presence, through distinctive and recognisable elements and a strong focus on online reputation.
Our press office<\/strong> and public relations management <\/strong>services fall into this area. Our teams of experts develop strategies to promote brand awareness<\/strong> and oversee all communication activities to encourage company growth, from start-ups to full-scale organisations.
From press office management, to dedicated communication plans on the company’s social channels, to the organisation of events and participation in national and international trade fairs.<\/p>\n<\/div>\n\n\n\n

<\/div>
<\/div>
<\/div><\/div>\n\n\n\n
\n
\n
\n

(Digital) marketing & advertising<\/strong><\/h2>\n\n\n\n

Inbound and Outbound Communication Projects<\/strong><\/p>\n<\/div>\n\n\n\n

\n

Proven strategies and practices, consisting of both defined methodologies and a high level of experience in the field, help companies achieve their target results and KPIs.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

These solutions are based on strategy, creativity and the ability to create innovative and original campaigns that enhance brand awareness and lead generation. Some users are looking for a product. Others are not yet aware that they have a specific need. Synesthesia, with its experts in digital and traditional advertising, knows how to choose the most suitable channel<\/strong>, build the right message<\/strong> and constantly optimise results<\/strong> by being data-driven.<\/p>\n<\/div>\n\n\n\n

<\/div>
<\/div>
<\/div><\/div>\n\n\n\n
<\/lottie-player>\n\n\n\n
\n
\n

Extraordinary clients and partners<\/h2>\n\n\n\n

have enabled us to create projects of which we are very proud.<\/h2>\n\n\n\n


Discover what we have achieved. Find out more in our portfolio section (some cards are in the Italian language version)<\/p>\n\n\n\n

\n
discover our orojects<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"Fondovalle\"<\/span>
\n

Ceramica Fondovalle<\/strong><\/a><\/p>\n\n\n\n

social media | Press Office<\/strong> <\/strong><\/p>\n<\/div><\/div>\n\n\n\n

\"Immaginazione<\/span>
\n

Immaginazione Lavoro<\/strong><\/a><\/p>\n\n\n\n

social media | SEO | Google Ads<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\"Yale\"<\/span>
\n

Yale<\/strong><\/a><\/p>\n\n\n\n

Press Office<\/strong> | media relation<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

\"Enermia\"<\/span>
\n

Enermia<\/strong><\/a><\/p>\n\n\n\n

Press Office | social media<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

<\/div>
<\/div>
<\/div><\/div>\n\n\n\n
\n
\n
\n

We live in an omnichannel world: we are immersed in incessant communication across different stimuli and media, all day long. <\/p>\n<\/div>\n\n\n\n

\n

Digital transformation projects<\/strong><\/h2>\n\n\n\n

A must for all companies<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Synesthesia and its digital transformation<\/strong> experts help companies face the challenges of this world in an agile, pragmatic and practical way.
We design complete multi-channel systems<\/strong> (B2C, B2E, B2B) with devices that communicate with the environment and applications designed according to specific needs, from business to culture, to services and games.
An in-depth analysis of the underlying issue helps us to clarify the components of the problem itself. This is done by consulting users and stakeholders who interact with the company, and the information gathered during this discovery phase allows us to further define the challenge from a different perspective. Changing perspective helps to focus on the right strategy.<\/p>\n<\/div>\n\n\n\n

<\/div>
<\/div>
<\/div><\/div>\n\n\n\n
\n
\n
\n

Social media marketing & advertising<\/strong><\/strong><\/h2>\n\n\n\n

Growing in a managed and appropriate way<\/strong><\/p>\n<\/div>\n\n\n\n

\n

To communicate effectively on social media, you need to know your target audience and effectively identify their interests and needs. Together we create scalable and highly measurable creative campaigns across the different communities and channels you use most (both B2B and B2C).<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

We will work with you to protect and enhance your online reputation, both on the corporate side and product or service side.
Whether your goal is to find new customers, promote your brand or collect registrations for an event, social media ads are the best and most effective tool, along with display advertising and\/or search engine advertising strategies. Together we will always monitor your expenditure, working on also limited budgets, with the certainty of being able to manage campaigns almost in real time. As a result, customer growth.<\/p>\n<\/div>\n\n\n\n

<\/div>
<\/div>
<\/div><\/div>\n\n\n\n
\n
\n
\n

The digital world is a constantly and rapidly changing universe. Keeping up with the times is crucial for any company, and a proper presence on search engines is an essential first step.<\/p>\n<\/div>\n\n\n\n

\n

SEO<\/strong><\/strong> activities<\/h2>\n\n\n\n

Increasing search engine performance<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

We will discover and apply together the best Search Engine Optimisation methodologies to:<\/p>\n\n\n\n

<\/div>\n\n\n\n