{"id":27798,"date":"2025-04-16T18:05:43","date_gmt":"2025-04-16T16:05:43","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&p=27798"},"modified":"2026-04-29T16:09:41","modified_gmt":"2026-04-29T14:09:41","slug":"rede-goup","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/rede-goup\/","title":{"rendered":"Rede Goup"},"content":{"rendered":"\n
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Rede Group<\/strong><\/strong><\/strong><\/strong><\/h1>\n\n\n\n

What we did and what we do<\/strong><\/strong><\/p>\n\n\n\n

e-commerce replatforming, restyling and
development; Store management support<\/p>\n\n\n\n

Year<\/strong><\/strong><\/p>\n\n\n\n

2025<\/p>\n\n\n\n

In the category<\/strong><\/strong><\/p>\n\n\n

\nE-commerce<\/p>\n\n\n

Technology used<\/strong><\/strong><\/p>\n\n\n\n

Shopify<\/p>\n\n\n\n

Client<\/strong><\/p>\n\n\n\n

\"red\"<\/figure>\n\n\n\n
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<\/lottie-player>CONTACT US TO REALIZE YOUR E-COMMERCE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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To realize your e-commerce<\/strong><\/p>\n\n\n\n

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<\/lottie-player>CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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How the project came about<\/strong><\/h3>\n\n\n\n

Rede Group, founded in 1938, is a family-run business that has expanded over the years, solidifying its presence in both the Italian and international markets. Rede manufactures and sells collections of hosiery and clothing under the REDE and RED brands.<\/p>\n\n\n\n

With an existing website as its own online sales channel, the platform that hosted the e-commerce until the end of 2024 played a fundamental role in supporting its activities. However, given the need for a graphic restyle, with the expansion of operations and the emergence of new strategic requirements, it became clear that a migration to Shopify could offer further opportunities for growth and operational flexibility in the medium to long term. Rede’s e-commerce technology was therefore migrated to Shopify, which was selected for its advanced capabilities in supporting the growth and operational flexibility needed for future business requirements. The decision was driven by an assessment of the company’s future benefits and needs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Solution adopted<\/strong><\/h3>\n\n\n\n

A website restyle was proposed, designed and implemented, accompanied by a complete migration of assets and operational workflows to Shopify. <\/p>\n\n\n\n

Following the launch of the new site, Rede experienced a clear improvement in user experience thanks to a more modern and intuitive interface. These changes not only enhanced the aesthetic appearance of the site but also boosted functionality and operational efficiency, increasing user interaction and conversion rates.<\/p>\n<\/div>\n\n\n\n

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Results achieved<\/h3>\n\n\n\n

The Store Managers from the Synesthesia Commerce team<\/a> actively support Rede through proactive store management, performance data analysis, and the continuous proposal of IT improvements and developments. <\/p>\n\n\n\n

This ongoing collaboration ensures the agility needed to adapt quickly to the market and sustain long-term growth.<\/p>\n\n\n\n

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CONTACT US FOR MORE INFO<\/a><\/div>\n\n\n\n
GO TO WEBSITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
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Other projects e-commerce<\/h2>\n
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\n Mysenso<\/a>Goccia Spa – Joy Gioielli<\/a>Montura<\/a> <\/div>\n
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\n Discover all projects<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"featured_media":27854,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":54,"_links_to":"","_links_to_target":""},"categoria-case":[2059],"class_list":["post-27798","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nRede Goup - Synesthesia<\/title>\n<meta name=\"description\" content=\"The Store Managers from the Commerce Synesthesia team actively support Rede through proactive store management, performance data analysis, and the continuous proposal of IT improvements and developments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synesthesia.it\/en\/case-study\/rede-goup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rede Goup\" \/>\n<meta property=\"og:description\" content=\"The Store Managers from the Commerce Synesthesia team actively support Rede through proactive store management, performance data analysis, and the continuous proposal of IT improvements and developments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/synesthesia.it\/en\/case-study\/rede-goup\/\" \/>\n<meta property=\"og:site_name\" content=\"Synesthesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synesthesiait\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T14:09:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2025\/04\/immagine-evidenza-red.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1332\" \/>\n\t<meta property=\"og:image:height\" content=\"806\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@synesthesiait\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/rede-goup\\\/\",\"url\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/rede-goup\\\/\",\"name\":\"Rede Goup - 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