{"id":26668,"date":"2025-03-12T15:19:51","date_gmt":"2025-03-12T14:19:51","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&p=26668"},"modified":"2025-04-02T15:46:14","modified_gmt":"2025-04-02T13:46:14","slug":"tirelli","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/tirelli\/","title":{"rendered":"Tirelli"},"content":{"rendered":"\n
<\/span>\"Immagine
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Tirelli<\/strong><\/h1>\n\n\n\n

What<\/strong><\/p>\n\n\n\n

Website, UX\/UI, SEO, Analytics <\/p>\n\n\n\n

Year<\/strong><\/p>\n\n\n\n

2024<\/p>\n\n\n\n

Category<\/strong><\/p>\n\n\n

\nWebsite, Digital Marketing, UX \/ UI<\/p>\n\n\n

Technology<\/strong><\/p>\n\n\n\n

WordPress<\/p>\n\n\n\n

Client<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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<\/lottie-player>CONTACT US TO DEVELOP YOUR PROJECT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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To develop your project<\/strong><\/p>\n\n\n\n

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<\/lottie-player>CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Tirelli<\/figure>\n\n\n\n
\"Tirelli\"<\/figure>\n<\/div>\n\n\n\n
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How it all started<\/h3>\n\n\n\n

TIRELLI<\/strong><\/a>, a leader in the production of filling, capping, and labeling machines, is a benchmark in the primary packaging sector, offering complete packaging lines. As of 2025, the company boasts over 5,500 machines installed in 70 countries worldwide, serving the home care, personal\/body care, and cosmetics industries, as well as the pharmaceutical and chemical sectors.<\/p>\n\n\n\n

For the redesign of its new website, TIRELLI chose to rely on Synesthesia\u2019s Marketing team, aiming to expand the range of products presented online<\/strong>, enhance the user experience<\/strong> with a modern front-end consistent with its visual identity, and strengthen brand awareness<\/strong> and lead generation<\/strong> in target markets. The new website is available in four languages: Italian, English, Spanish, and French.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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The solution<\/h3>\n\n\n\n

To ensure an optimal user experience and improve the website\u2019s visibility, the team developed three UX\/UI proposals, selecting the most effective solution in terms of navigability and graphic consistency. At the same time, an in-depth SEO analysis<\/strong> was conducted in the four target languages<\/strong>, aimed at creating search engine-optimized pages. The reorganization of the website structure included defining a new SiteMap<\/strong> with the implementation of 301 redirects, creating detailed product sheets<\/strong> enriched with video content, and improving the Media section<\/strong>, which now intuitively gathers blogs, news, and updates on industry trade shows.<\/p>\n\n\n\n

Additionally, an advanced search module<\/strong> was introduced to facilitate product navigation, along with a contact form to optimize lead generation.<\/p>\n\n\n\n

A thorough analysis helped identify the most strategic placements for forms and call-to-actions, significantly enhancing TIRELLI\u2019s contact collection effectiveness.<\/p>\n<\/div>\n\n\n\n

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\"mockup<\/figure>\n<\/div>\n<\/div>\n\n\n <\/lottie-player>\n<\/div>\n\n\n\n
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\"Tirelli\"<\/figure>\n<\/div>\n\n\n\n
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Results<\/h3>\n\n\n\n


Although the first official SEO report is scheduled for mid-2025, initial data already indicates a significant improvement in the site\u2019s indexing. The new approach has made the platform more accessible and high-performing<\/strong>, strengthening TIRELLI\u2019s online presence in international markets and facilitating the customer acquisition process.<\/p>\n\n\n\n

In fact, the website already ranks among the top 10 results on Google\u2019s SERP for several key target keywords<\/strong> just four months after going live.
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CONTACT US<\/a><\/div>\n\n\n\n
GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
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Other projects website<\/h2>\n
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\n TEDx Mirandola<\/a>National Automobile Museum<\/a>ITS-ICT Piemonte<\/a> <\/div>\n
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\n Discover all projects<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"featured_media":26690,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":45,"_links_to":"","_links_to_target":""},"categoria-case":[2065,2058,2134],"class_list":["post-26668","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTirelli - Synesthesia<\/title>\n<meta name=\"description\" content=\"TIRELLI worked with Synesthesia to improve its website, focusing on indexing, navigation, and lead generation internationally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synesthesia.it\/en\/case-study\/tirelli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tirelli\" \/>\n<meta property=\"og:description\" content=\"TIRELLI worked with Synesthesia to improve its website, focusing on indexing, navigation, and lead generation internationally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/synesthesia.it\/en\/case-study\/tirelli\/\" \/>\n<meta property=\"og:site_name\" content=\"Synesthesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synesthesiait\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-02T13:46:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2025\/02\/Immagine-in-evidenza-tirelli.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1332\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@synesthesiait\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/tirelli\\\/\",\"url\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/tirelli\\\/\",\"name\":\"Tirelli - 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