{"id":25914,"date":"2024-12-10T10:06:42","date_gmt":"2024-12-10T09:06:42","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=25914"},"modified":"2025-02-19T14:45:30","modified_gmt":"2025-02-19T13:45:30","slug":"robin-wood","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/robin-wood\/","title":{"rendered":"Robin Wood"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-25929\" alt=\"Robin Wood\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/hero-robin-wood-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/hero-robin-wood-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/hero-robin-wood-50x22.jpg 50w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/hero-robin-wood-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/hero-robin-wood-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/hero-robin-wood-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:10px\"><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-robin-wood\"><strong><strong>Robin Wood<\/strong><\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Social Media and Content Strategy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">2024 &#8211; in corso<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nDigital Marketing, Social media<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Various<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cliente<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1381\" height=\"188\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/logo-RW.svg\" alt=\"Robin Wood\" class=\"wp-image-25915\" style=\"width:216px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US TO REALIZE YOUR PROJECT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To realize your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/contatti\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"1060\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_01.jpg\" alt=\"Robin Wood\" class=\"wp-image-25917\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_01.jpg 1180w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_01-50x45.jpg 50w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_01-600x539.jpg 600w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"841\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_03.png\" alt=\"\" class=\"wp-image-25921\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_03.png 1098w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_03-50x38.png 50w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_03-600x460.png 600w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\"><strong>How it all started<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/robinwood.io\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Robin Wood<\/strong><\/a> is a high-impact reforestation project launched in the Piedmont region, led by specialists with extensive field experience. It offers a local, tangible response to the global climate crisis through innovative and sustainable natural resource management. Its mission is to regenerate, one square metre at a time, forest areas and natural environments through targeted, multifunctional, and localised interventions, reviving precious ecosystems, making them available to communities, and producing certified and tangible positive impacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robin Wood also enables companies to support environmental regeneration projects, develop ESG pathways to reduce corporate impacts, and promote team-building activities in the areas targeted by forest projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2024, the Synesthesia team has taken over the strategic management of Robin Wood\u2019s social media channels, focusing on Instagram and LinkedIn. In close collaboration with the client\u2019s team, the marketing team thoroughly analysed communication needs and developed a tailored strategy to achieve key objectives:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list\">\n<li><strong>Brand awareness<\/strong>, enhancing the project\u2019s recognisability and consolidating its market presence.<\/li>\n\n\n\n<li><strong>Positioning<\/strong> the brand as a key player in environmental enhancement and protection.<\/li>\n\n\n\n<li><strong>Communicating<\/strong> the team\u2019s expertise, highlighting the values of transparency, concreteness, and scientific rigour that characterise its solutions.<\/li>\n\n\n\n<li><strong>Raising<\/strong> public awareness with an educational approach on topics of general interest, such as ecosystem preservation and biodiversity promotion.<\/li>\n\n\n\n<li><strong>Developing<\/strong> engaging, multifaceted communication, with a focus on a B2B audience, to encourage collaborations on sustainability projects with businesses, institutions, and individuals in the region.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The editorial plan focused on creating social content designed to show how small, everyday choices can significantly impact the environment, while highlighting Robin Wood\u2019s innovative solutions and efforts in forest management and area enhancement. Synesthesia complemented organic social media management with tailored advertising campaigns to increase followers and boost brand visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, a comprehensive SEO strategy was developed alongside the social media strategy. Starting with a keyword analysis, Synesthesia optimised the site\u2019s structure and content to improve online visibility. The SEO plan also included writing optimised articles for the company blog, with a monthly editorial calendar based on target audience research and interests.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"977\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood-02.png\" alt=\"Robin Wood\" class=\"wp-image-25919\" style=\"width:227px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood-02.png 455w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood-02-50x107.png 50w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:50%;--lottie-right:0;--lottie-bottom:auto;--lottie-left:auto;--lottie-transform:translate(50%, -50%);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"421\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_04-1.png\" alt=\"Robin Wood\" class=\"wp-image-25925\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_04-1.png 549w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_04-1-50x38.png 50w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"841\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_06.png\" alt=\"Robin Wood\" class=\"wp-image-25927\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_06.png 1098w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_06-50x38.png 50w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_06-600x460.png 600w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"841\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_07.png\" alt=\"Robin Wood\" class=\"wp-image-25931\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_07.png 1098w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_07-50x38.png 50w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/12\/robin-wood_07-600x460.png 600w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"is-style-has-quote wp-block-paragraph\"><em><em>There\u2019s no need to highlight the quality of the service or the expertise of the staff\u2014those are undeniable. However, what I didn\u2019t expect from a digital services company was such a human and close connection. The Synesthesia team impressed me with their ability to embrace every piece of feedback positively, support us during challenges, and, most importantly, genuinely and fully believe in the project with us. Their involvement went far beyond a professional relationship<\/em>.<\/em><br><br><strong>Lucio Vaira Founder and CEO of Robin Wood<\/strong><\/p>\n\n\n\n<p class=\"is-style-has-quote wp-block-paragraph\"><em>Synesthesia team has proven to be highly competent in guiding us through a strategic journey that integrated marketing and communication, helping us lay solid foundations and build an effective structure for medium- and long-term project management. The omnichannel communication strategy and design emerged from a close collaboration between Robin Wood and Synesthesia. The project\u2019s creative direction, handled internally by our team, seamlessly merged with their operational and digital expertise, allowing us to align our vision, goals, positioning, and brand identity in a coherent and original way. What truly set them apart was their human-centred and tailored approach. Despite being a large agency with high-profile clients, Synesthesia succeeded in establishing an authentic, collaborative, and high-quality relationship, addressing our every need with enthusiasm, flexibility, and careful personalisation. This approach proved essential for the launch of a new brand like Robin Wood. Thanks to a well-structured and shared collaboration, we successfully developed a strong, innovative brand with distinctive and appealing communication. Their unique combination of skills and methodologies allowed us to overcome the challenges of a complex and constantly evolving sector\u2014often difficult for non-experts to represent and understand\u2014consolidating our positioning and creating a strong and recognisable identity.<\/em><br><br><strong>Richard Rizzo (Marketing &amp; Communication Manager of Robin Wood)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/robinwood.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects digital marketing<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/tirelli\/\">Tirelli<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/tedx-mirandola\/\">TEDx Mirandola<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/its-ict-piemonte\/\">ITS-ICT Piemonte<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=digital-marketing-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":25934,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":27,"_links_to":"","_links_to_target":""},"categoria-case":[2058,2064],"class_list":["post-25914","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.4) - 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