{"id":24678,"date":"2024-09-10T11:50:39","date_gmt":"2024-09-10T09:50:39","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=24678"},"modified":"2025-03-10T15:25:36","modified_gmt":"2025-03-10T14:25:36","slug":"national-automobile-museum","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/national-automobile-museum\/","title":{"rendered":"National Automobile Museum"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-24707\" alt=\"mauto torino\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/case-study_hero-mauto-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/case-study_hero-mauto-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/case-study_hero-mauto-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/case-study_hero-mauto-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/case-study_hero-mauto-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:10px\"><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-national-automobile-museum\"><strong>National Automobile Museum<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Website creation, SEO, CRM integration<br>with HubSpot<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">2024<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nWebsite<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">WordPress<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/logo-mauto.png\" alt=\"logo mauto\" class=\"wp-image-24699\" style=\"width:170px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/logo-mauto.png 1024w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/logo-mauto-600x267.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US TO REALIZE YOUR WEBSITE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To realize your website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"564\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/museo-auto-torino-01-1.jpg\" alt=\"mauto torino\" class=\"wp-image-24711\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/museo-auto-torino-01-1.jpg 1158w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/museo-auto-torino-01-1-600x292.jpg 600w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"564\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/museo-auto-torino-02.jpg\" alt=\"mauto torino\" class=\"wp-image-24709\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/museo-auto-torino-02.jpg 1158w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/museo-auto-torino-02-600x292.jpg 600w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\"><strong>How it all started<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.museoauto.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>National Automobile Museum<\/strong><\/a> is where the past and future of the automotive world come to life.<\/p>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">With over 200 vehicles from 80 different brands, the Museum narrates the evolution of the car, from the first steam-powered models to design icons and sports competition legends. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to its permanent exhibitions, the Museum offers temporary displays, special events, and a Documentation Centre for enthusiasts and researchers.<br>Collaborating closely with the Museum, we gathered all the necessary information and requirements to create a simple yet impactful user experience, with a clean and streamlined design.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Synesthesia team developed a high-performing, innovative website designed to offer a modern and intuitive experience for visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key features include:<\/p>\n\n\n\n<ul class=\"wp-block-list no-margine\">\n<li style=\"font-style:normal;font-weight:300\"><strong>Responsive layout<\/strong>: Optimised for desktop, tablet, and smartphone use.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\"><strong>Impactful visuals<\/strong>: High-quality images to enhance the visual appeal.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\"><strong>Intuitive navigation<\/strong>: Clear menus and well-structured content.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\"><strong>Multilingual support<\/strong>: Accessible to an international audience.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\"><strong>Online ticketing<\/strong>: A simplified process for purchasing tickets and planning visits.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\"><strong>HubSpot CRM integration<\/strong>: Seamless integration with HubSpot CRM to better manage visitor interactions and enhance marketing campaign effectiveness.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"977\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/museo-auto-torino-03.png\" alt=\"mauto torino\" class=\"wp-image-24705\" style=\"width:227px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:50%;--lottie-right:0;--lottie-bottom:auto;--lottie-left:auto;--lottie-transform:translate(50%, -50%);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"726\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/museo-auto-torino-05.png\" alt=\"mauto torino\" class=\"wp-image-24747\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/museo-auto-torino-05.png 949w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/museo-auto-torino-05-600x459.png 600w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The new website significantly improved the user experience, increasing online visitors and simplifying the ticket purchase process. Positive feedback on the quality of the content boosted interest in the Museum and its exhibitions. <br><br>The multilingual platform extended the Museum\u2019s reach to a broader audience, solidifying its position as a prominent cultural institution on the international stage. Lastly, the integration with HubSpot improved visitor relationship management and marketing activities.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/contatti\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.museoauto.com\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects website<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/tirelli\/\">Tirelli<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/tedx-mirandola\/\">TEDx Mirandola<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/its-ict-piemonte\/\">ITS-ICT Piemonte<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=website-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":24763,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":23,"_links_to":"","_links_to_target":""},"categoria-case":[2065],"class_list":["post-24678","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>National Automobile Museum - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia developed an innovative, high-performing website for the National Automobile Museum to enhance the visitor experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synesthesia.it\/en\/case-study\/national-automobile-museum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Automobile Museum\" \/>\n<meta property=\"og:description\" content=\"Synesthesia developed an innovative, high-performing website for the National Automobile Museum to enhance the visitor experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/synesthesia.it\/en\/case-study\/national-automobile-museum\/\" \/>\n<meta property=\"og:site_name\" content=\"Synesthesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synesthesiait\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-10T14:25:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/09\/Immagine-in-evidenza_case-study-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1332\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@synesthesiait\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/national-automobile-museum\\\/\",\"url\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/national-automobile-museum\\\/\",\"name\":\"National Automobile Museum - 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