{"id":24593,"date":"2024-10-31T13:00:00","date_gmt":"2024-10-31T12:00:00","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=24593"},"modified":"2025-03-10T15:28:18","modified_gmt":"2025-03-10T14:28:18","slug":"montura","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/montura\/","title":{"rendered":"Montura"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-25221\" alt=\"\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/case-study-hero-montura-scaled_02.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/case-study-hero-montura-scaled_02.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/case-study-hero-montura-scaled_02-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/case-study-hero-montura-scaled_02-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/case-study-hero-montura-scaled_02-1280x566.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:10px\"><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-montura\"><strong>Montura<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">E-commerce shop management, <br>merchandising, performance reporting, <br>e-commerce purchasing, <br>launch of new collections <br>and inventory management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">2023 &#8211; ongoing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nE-commerce<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Magento and Shopify<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"307\" height=\"210\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/logo-montura-1.svg\" alt=\"logo-montura\" class=\"wp-image-25163\" style=\"width:150px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/contatti\/\">CONTACT US TO CREATE YOUR E-COMMERCE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To create your e-commerce<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/contatti\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"644\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura01.jpg\" alt=\"Montura\" class=\"has-border-color wp-image-24598\" style=\"border-color:#cccccc;border-width:1px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura01.jpg 1158w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura01-600x334.jpg 600w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"726\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura04-copia.png\" alt=\"\" class=\"wp-image-25216\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura04-copia.png 949w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura04-copia-600x459.png 600w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"644\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura02-copia-1.jpg\" alt=\"\" class=\"wp-image-25214\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura02-copia-1.jpg 1158w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura02-copia-1-600x334.jpg 600w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\"><strong>How it all started<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.montura.com\/it\"><strong>Montura<\/strong><\/a> is a renowned Italian brand specialising in clothing and sports equipment for outdoor activities, with a focus on mountaineering. Founded in the 1980s by a group of mountaineering enthusiasts, the company began producing climbing backpacks and equipment. Over time, it has expanded its offer to include a wide range of technical garments for hiking, skiing, climbing, running, cycling and other outdoor activities.<br>Today, Montura clothing is synonymous with high quality, durability and functionality, combining innovative technical materials with comfortable and practical designs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our <a href=\"https:\/\/synesthesia.it\/ecommerce\/\"><strong>Commerce<\/strong><\/a> team manages these activities for Montura online shop:<br><\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Development and implementation of the digital and <strong>e-commerce strategies<\/strong> in cooperation with the brand and its marketing team.<\/li>\n\n\n\n<li>Management of the <strong>e-commerce catalogue<\/strong>, including product uploads (images, text, prices provided by the customer), organisation of categories, visual merchandising and implementation of price lists for market areas and special offers.<\/li>\n\n\n\n<li>Activation of <strong>promotional campaigns<\/strong> on the e-commerce platform.<\/li>\n\n\n\n<li><strong>Uploading and updating content<\/strong> on the e-commerce platform and CMS.<\/li>\n\n\n\n<li>Continuously ensuring the smooth running of the shop (e.g. customer journey, order and inventory flows, settings checks) and <strong>managing operational issues<\/strong>.<\/li>\n\n\n\n<li><strong>Reporting<\/strong> on the shop performances.<\/li>\n\n\n\n<li>Analytical and strategic <strong>support<\/strong> during e-commerce purchasing processes.<\/li>\n\n\n\n<li>Active participation in <strong>sales meetings<\/strong> at headquarters for previews of new collections.<\/li>\n\n\n\n<li>Collection of the technical requests and coordination with the relevant departments.<\/li>\n\n\n\n<li><strong>Consultancy<\/strong> services on assets and best practices.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Synesthesia played a key role in the <strong>replatforming of Montura&#8217;s shop from Magento to Shopify<\/strong>, managing:<\/p>\n\n\n\n<ul class=\"wp-block-list no-margine\">\n<li style=\"font-style:normal;font-weight:300\">The migration of the e-commerce catalogue.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\">The creation and optimisation of collections through advanced meta-fields and the management of dynamic settings.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\">The creation of filters through advanced meta-fields management to optimise the user experience and purchase flow.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\">The generation of price lists for market areas and special offers.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\">The development of components, such as \u2018shop the look\u2019, to implement up-selling and cross-selling strategies aimed at improving the user experience and increasing the conversion rate.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to these activities, the Commerce team contributed to the creation of automated workflows from the ERP system and PIM chosen by the brand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"977\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/mobile-montura-1.png\" alt=\"\" class=\"wp-image-24608\" style=\"width:227px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:50%;--lottie-right:0;--lottie-bottom:auto;--lottie-left:auto;--lottie-transform:translate(50%, -50%);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"726\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura03.png\" alt=\"\" class=\"has-border-color wp-image-24604\" style=\"border-color:#cccccc;border-width:1px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura03.png 949w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/08\/montura03-600x459.png 600w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The synergy between Synesthesia, Montura and its partners produced very positive results, including:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Optimisation of internal operations.<\/li>\n\n\n\n<li>Optimisation of the e-commerce catalogue.<\/li>\n\n\n\n<li>A 20% increase in conversion rate over the previous year.<\/li>\n\n\n\n<li>An increase in turnover of more than 50% over the previous year.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.montura.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects e-commerce<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/rede-goup\/\">Rede Goup<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/mysenso\/\">Mysenso<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/goccia-spa-joy-gioielli\/\">Goccia Spa &#8211; Joy Gioielli<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=e-commerce-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n","protected":false},"featured_media":24676,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":66,"_links_to":"","_links_to_target":""},"categoria-case":[2059],"class_list":["post-24593","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Montura - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia helped Montura to replatforming online shop using Magento and Shopify\" \/>\n<meta name=\"robots\" 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