{"id":24051,"date":"2024-07-02T11:54:29","date_gmt":"2024-07-02T09:54:29","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=24051"},"modified":"2026-04-29T15:51:54","modified_gmt":"2026-04-29T13:51:54","slug":"fgf-industry-brand-blauer","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/fgf-industry-brand-blauer\/","title":{"rendered":"FGF Industry &#8211; brand Blauer"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-24227\" alt=\"blauer\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/case-study_blauer-1-scaled.jpg\" style=\"object-position:75% 50%\" data-object-fit=\"cover\" data-object-position=\"75% 50%\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/case-study_blauer-1-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/case-study_blauer-1-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/case-study_blauer-1-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/case-study_blauer-1-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-fgf-industry-brand-blauer\"><strong>FGF Industry &#8211; <\/strong>brand<strong> Blauer<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">IT support and consulting, <br>store management assistance, <br>e-commerce KPI analysis, <br>and strategic consulting to Blauer.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">2023 &#8211; ongoing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">E-commerce<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1229\" height=\"272\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/logo-blauer.png\" alt=\"logo blauer\" class=\"wp-image-24221\" style=\"object-fit:cover;width:131px;height:undefinedpx\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/logo-blauer.png 1229w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/logo-blauer-600x133.png 600w\" sizes=\"auto, (max-width: 1229px) 100vw, 1229px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONTACT US TO CREATE YOUR E-COMMERCE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To create your e-commerce<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1422\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer-02-scaled.jpg\" alt=\"blauer\" class=\"wp-image-24057\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer-02-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer-02-1600x889.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer-02-600x333.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer-02-1280x711.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div class=\"video-inline\">\n        <div>\n            \n\n\n        <\/div>\n        <div class=\"close-video\"><\/div>\n                    <div class=\"player\" data-plyr-provider=\"youtube\" data-plyr-embed-id=\"https:\/\/www.youtube.com\/embed\/ynskOwVh0oM\"><\/div>\n            <\/div>\n\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:20px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:20px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:20px\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\"><strong>How it all started<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in Boston in 1936, <strong>Blauer<\/strong> began as a supplier of high-quality apparel for the U.S. armed forces and emergency services, becoming, in the following century, a globally recognized and appreciated fashion brand. This successful path was led by <strong>FGF Industry<\/strong>, an Italian clothing company that recognized Blauer&#8217;s potential while preserving its original DNA.<\/p>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">Today, Blauer is distributed through a retail network of flagship stores and resellers, with an online store active in 240 countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The <a href=\"http:\/\/commerce.synesthesia.it\">Synesthesia Commerce team <\/a>is actively collaborating with the Blauer team on:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Front-end support and development<\/li>\n\n\n\n<li>IT assistance and consultancy<\/li>\n\n\n\n<li>Store management support<\/li>\n\n\n\n<li>e-commerce KPI analysis and strategic consultancy<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\"><br>Our collaboration with Blauer is based on multiple alignment and support phases that can be directly identified and requested by the brand or agreed upon based on strategic outputs derived from data collection and analysis processes periodically discussed with the e-commerce team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to the direct and synergistic interaction between our strategy and IT verticals, we have concentrated our efforts on two main objectives in the last six months (2024).<br><br>Firstly, to <strong>optimize conversion rates<\/strong>, we revised the user experience and user interface of the shopping cart, resolving friction points in desktop and mobile navigation, and completely redesigned the checkout flow, aligning it with best practices. This resulted in a 17% reduction in the abandonment rate in the first quarter of 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secondly, we are working on enhancing the online returns process. This involves simplifying and clarifying communication about the returns process while aiming to reduce the impact of returns on overall revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specifically:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>implemented front-end developments in the self-service returns panel and the help area, added dynamic specifications based on the user&#8217;s shipping address,<\/li>\n\n\n\n<li>created informational landing pages about the returns process,<\/li>\n\n\n\n<li>optimized the content of transactional emails,<\/li>\n\n\n\n<li>improved technical SEO.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"977\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer-mobile-1.png\" alt=\"blauer\" class=\"wp-image-24225\" style=\"width:300px;height:undefinedpx\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:auto;--lottie-right:0;--lottie-bottom:0;--lottie-left:auto;--lottie-transform:translate(50%, 0);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer-01.jpg\" alt=\"blauer\" class=\"wp-image-24055\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer-01.jpg 1800w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer-01-1600x1067.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer-01-600x400.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer-01-1280x853.jpg 1280w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"1580\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer_04.jpg\" alt=\"blauer\" class=\"wp-image-24223\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer_04.jpg 2160w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer_04-1600x1170.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer_04-600x439.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/blauer_04-1280x936.jpg 1280w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We actively work with the brand to explore strategic solutions that <strong>optimize the sales process<\/strong>, aiming to reduce product returns while improving the accessibility and usefulness of resources to help customers find the right size on the first try.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are also exploring the potential of artificial intelligence (AI) in the context of customer care. Blauer\u2019s goal is to further improve the customer experience by offering a more efficient and personalized service. AI will enable us to analyze customer data to offer more timely support, better understand individual needs and preferences, and provide tailored responses and solutions, enhancing customer satisfaction and loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, leveraging predictive analytics, the idea is to anticipate customers\u2019 future needs and address potential issues proactively. This approach not only resolves problems before they become critical but also demonstrates a proactive commitment to caring for Blauer\u2019s customers.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.blauerusa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects e-commerce<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/rede-goup\/\">Rede Goup<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/mysenso\/\">Mysenso<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/goccia-spa-joy-gioielli\/\">Goccia Spa &#8211; Joy Gioielli<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=e-commerce-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":24230,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":37,"_links_to":"","_links_to_target":""},"categoria-case":[2059],"class_list":["post-24051","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FGF Industry - brand Blauer - Synesthesia<\/title>\n<meta name=\"description\" content=\"The Synesthesia Commerce team supports Blauer with front-end development, IT consultancy, store management, and e-commerce KPI analysis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synesthesia.it\/en\/case-study\/fgf-industry-brand-blauer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FGF Industry - brand Blauer\" \/>\n<meta property=\"og:description\" content=\"The Synesthesia Commerce team supports Blauer with front-end development, IT consultancy, store management, and e-commerce KPI analysis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/synesthesia.it\/en\/case-study\/fgf-industry-brand-blauer\/\" \/>\n<meta property=\"og:site_name\" content=\"Synesthesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synesthesiait\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T13:51:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/07\/immagine-evidenza-blauer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1332\" \/>\n\t<meta property=\"og:image:height\" content=\"806\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@synesthesiait\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/fgf-industry-brand-blauer\\\/\",\"url\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/fgf-industry-brand-blauer\\\/\",\"name\":\"FGF Industry - brand Blauer - Synesthesia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/synesthesia.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/fgf-industry-brand-blauer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/fgf-industry-brand-blauer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/synesthesia.it\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/immagine-evidenza-blauer.jpg\",\"datePublished\":\"2024-07-02T09:54:29+00:00\",\"dateModified\":\"2026-04-29T13:51:54+00:00\",\"description\":\"The Synesthesia Commerce team supports Blauer with front-end development, IT consultancy, store management, and e-commerce KPI analysis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/fgf-industry-brand-blauer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/fgf-industry-brand-blauer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/fgf-industry-brand-blauer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/synesthesia.it\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/immagine-evidenza-blauer.jpg\",\"contentUrl\":\"https:\\\/\\\/synesthesia.it\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/immagine-evidenza-blauer.jpg\",\"width\":1332,\"height\":806,\"caption\":\"blauer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/fgf-industry-brand-blauer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FGF Industry &#8211; 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