{"id":22560,"date":"2024-02-08T18:23:39","date_gmt":"2024-02-08T17:23:39","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=22560"},"modified":"2026-04-29T16:03:49","modified_gmt":"2026-04-29T14:03:49","slug":"creative-cables","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/creative-cables\/","title":{"rendered":"Creative Cables"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-22563\" alt=\"Creative Cables\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/case-study_creative-cables-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/case-study_creative-cables-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/case-study_creative-cables-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/case-study_creative-cables-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/case-study_creative-cables-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-creative-cables\"><strong>Creative Cables<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Consulting, KPI analysis for e-commerce<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">2023 &#8211; ongoing<\/p>\n\n\n\n<p class=\"is-style-roboto wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nE-commerce<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Various<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"618\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/CA_logo_orizzontale_negativo.png\" alt=\"Creative Cables\" class=\"wp-image-22561\" style=\"width:150px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/CA_logo_orizzontale_negativo.png 2000w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/CA_logo_orizzontale_negativo-1600x494.png 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/CA_logo_orizzontale_negativo-600x185.png 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/CA_logo_orizzontale_negativo-1280x396.png 1280w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US TO CREATE YOUR E-COMMERCE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To create your e-commerce<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"599\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/creative-e1706880678906.jpg\" alt=\"Creative Cables\" class=\"wp-image-22565\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/creative-e1706880678906.jpg 906w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/creative-e1706880678906-600x397.jpg 600w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\"><strong>How it all started<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2013 in Turin, Italy,<strong> <a href=\"https:\/\/www.creative-cables.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creative-Cables<\/a> <\/strong>has always placed great emphasis on creativity and \u2018customisation\u2019, establishing itself as a valuable resource for home d\u00e9cor enthusiasts, interior designers, architects and anyone looking for functional lighting solutions with significant aesthetic impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong><a href=\"https:\/\/synesthesia.it\/en\/e-commerce\/\">Synesthesia Commerce<\/a><\/strong> team was commissioned by Creative-Cables to<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Increase e-commerce performance and online sales;<\/li>\n\n\n\n<li>Streamline processes and implement a system for measuring results.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2023, the Synesthesia Commerce team has been providing consulting services for Creative-Cables&#8217; e-commerce strategy.<\/p>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">With an analytical focus on first-party performance data and external benchmarks, the various touchpoints of the customer journey were analysed to identify areas for improvement and understand user behaviour. Synesthesia then provided strategic suggestions for optimising the conversion rate and customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results of the analysis served as the basis for regular discussions between the Synesthesia and Creative Cables teams, during which the best, feasible and measurable solutions were identified through agreed analytical frameworks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specifically, current consulting activities include:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Monitoring, collection and analysis of e-commerce performance KPIs;<\/li>\n\n\n\n<li>Defining strategic proposals to improve e-commerce performance;<\/li>\n\n\n\n<li>Developing structures for monitoring and tracking the results achieved.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"977\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/creative03-1.png\" alt=\"Creative Cables\" class=\"wp-image-22580\" style=\"width:270px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:auto;--lottie-right:0;--lottie-bottom:0;--lottie-left:auto;--lottie-transform:translate(50%, 10%);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">    <div class=\"video-inline\">\n        <div>\n            <div class=\"acf-innerblocks-container\">\n\n<\/div>\n        <\/div>\n        <div class=\"close-video\"><\/div>\n                    <div class=\"player\" data-plyr-provider=\"youtube\" data-plyr-embed-id=\"https:\/\/www.youtube.com\/watch?v=G9t5-NKQ0v0\"><\/div>\n            <\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"841\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/creative02.png\" alt=\"Creative Cables\" class=\"wp-image-22576\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/creative02.png 1098w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/02\/creative02-600x460.png 600w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"is-style-has-quote wp-block-paragraph\"><em>\u201c<\/em>It is always useful to consult with someone who has faced many challenges in the field of e-commerce. We have been selling lamps online for about ten years and we risk getting stuck in some habits or uncertainties that we perceive as immutable.<br>The opportunity to confront ourselves with those who contribute to the growth of similar or completely different companies in this sector allows us to discover scenarios that were probably always there but which we could not recognise, let alone grasp. In addition to this, I believe our objectives should focus on streamlining the processes that manage e-commerce and the decision-making approach.<br>This is a challenge we can tackle together by implementing new functionalities<em>\u201d.<\/em><br><br><strong>(Luca Novarino, CEO and founder of Creative Cables)<\/strong> &#8211;<strong><a href=\"https:\/\/youtu.be\/G9t5-NKQ0v0?si=N6RX3IOTRhCQqAA8\">Watch the interview with Luca Novarino\u00a0<\/a><\/strong><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.creative-cables.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects e-commerce<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/rede-goup\/\">Rede Goup<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/mysenso\/\">Mysenso<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/goccia-spa-joy-gioielli\/\">Goccia Spa &#8211; Joy Gioielli<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=e-commerce-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":22764,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":22,"_links_to":"","_links_to_target":""},"categoria-case":[2059],"class_list":["post-22560","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.4) - 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