{"id":22375,"date":"2024-04-04T12:10:28","date_gmt":"2024-04-04T10:10:28","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=22375"},"modified":"2026-03-17T15:24:27","modified_gmt":"2026-03-17T14:24:27","slug":"leading-law-notaries-and-lawyers","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/leading-law-notaries-and-lawyers\/","title":{"rendered":"Leading Law"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-22386\" alt=\"Leading law\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/case-study_hero-leading-law-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/case-study_hero-leading-law-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/case-study_hero-leading-law-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/case-study_hero-leading-law-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/case-study_hero-leading-law-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:139px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-leading-law\"><strong><strong>Leading Law<\/strong><\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal\">Social Media e Content Strategy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal\">2023<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nDigital Marketing, Social media, Branding<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal\">Varie<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/04\/LL_logo_b.png\" alt=\"Leading Law\" class=\"wp-image-29770\" style=\"width:100px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/04\/LL_logo_b.png 200w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/04\/LL_logo_b-150x150.png 150w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/04\/LL_logo_b-50x50.png 50w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\">CONTACT US TO DEVELOP YOUR PROJECT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1899\" height=\"918\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law01.jpg\" alt=\"Leading law\" class=\"wp-image-22378\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law01.jpg 1899w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law01-1600x773.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law01-600x290.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law01-1280x619.jpg 1280w\" sizes=\"auto, (max-width: 1899px) 100vw, 1899px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/04\/leading-law-scaled.jpg\" alt=\"Leading Law\" class=\"wp-image-29780\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadinglaw.it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LEADING LAW<\/strong><\/a> is the first professional entity where notaries and lawyers operate as independent professionals, offering excellence in notarial and legal consultancy across all fields of law.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Synesthesia&#8217;s marketing division collaborated closely with the firm, meticulously analyzing its communication needs and subsequently outlining the most effective strategy to:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Increase brand awareness<\/li>\n\n\n\n<li>Position the firm among the top players as consultants in legal and notarial matters<\/li>\n\n\n\n<li>Activate and enhance lead generation<\/li>\n\n\n\n<li>Communicate the team&#8217;s expertise<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong>The solution<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Following a detailed analysis encompassing objectives, competitive landscape, target audience, and other relevant factors, a series of meetings were organized and conducted. During these meetings, various representatives of the firm and key figures in its daily operations were interviewed. Based on these insights, a comprehensive <strong>communication strategy<\/strong> was developed and implemented through an <strong>editorial plan<\/strong> for the firm&#8217;s <strong>LinkedIn<\/strong> page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>content strategy<\/strong> incorporated a significant <strong>video production<\/strong> effort featuring the team at Leading Law. From cover visuals to opening and closing video titles, all content adheres to a coordinated design specifically created to establish a consistent visual identity for the firm&#8217;s brand and to communicate effectively and recognizably with its target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;LEADING TEAM&#8221; series aims to transparently showcase the insights and expertise of the firm&#8217;s professionals. The narrative is further enriched by the symbolic passing of a ball of yarn (&#8220;Follow the lead&#8221;). This narrative device serves to convey the sense of unity within the team and the comprehensiveness of the services offered. The three questions featured in the format further enhance the firm&#8217;s expertise by connecting with current and potential clients through a more direct and informal approach.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"841\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law03.png\" alt=\"Leading law\" class=\"wp-image-22382\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law03.png 1098w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law03-600x460.png 600w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"421\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/04\/leading-law05.png\" alt=\"Leading Law\" class=\"wp-image-23338\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:auto;--lottie-right:0;--lottie-bottom:0;--lottie-left:auto;--lottie-transform:translate(50%, 0);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"841\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law04.png\" alt=\"Leading law\" class=\"wp-image-22384\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law04.png 1098w, https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law04-600x460.png 600w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"is-style-has-quote has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\"><em>Leading Law is a multifaceted entity operating within a highly competitive business environment with complex communication and branding needs. Synesthesia effectively guided us in analyzing and identifying our needs, demonstrating an exceptional understanding of the unique dynamics of our sector. The availability, creativity, and intuition demonstrated by the team enabled the development of our editorial and brand positioning strategy, resulting in tangible and immediate outcomes. These include an increased engagement rate, enhanced brand unity and recognizability, and improved effectiveness in social recruiting.<\/em><br>(<strong>Avv. Francesca Cassone<\/strong> &#8211; Partner of Leading Law)<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/leadinglaw.it\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects digital marketing<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/tirelli\/\">Tirelli<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/robin-wood\/\">Robin Wood<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/tedx-mirandola\/\">TEDx Mirandola<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=digital-marketing-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":29777,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":22,"_links_to":"","_links_to_target":""},"categoria-case":[2058,2064,2057],"class_list":["post-22375","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Leading Law - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia&#039;s marketing division collaborated with Leading law, analyzing its communication needs and outlining the most effective strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synesthesia.it\/en\/case-study\/leading-law-notaries-and-lawyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading Law\" \/>\n<meta property=\"og:description\" content=\"Synesthesia&#039;s marketing division collaborated with Leading law, analyzing its communication needs and outlining the most effective strategy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/synesthesia.it\/en\/case-study\/leading-law-notaries-and-lawyers\/\" \/>\n<meta property=\"og:site_name\" content=\"Synesthesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synesthesiait\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T14:24:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2024\/04\/Immagine-in-evidenza-Leading-Law02-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1332\" \/>\n\t<meta property=\"og:image:height\" content=\"806\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@synesthesiait\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/leading-law-notaries-and-lawyers\\\/\",\"url\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/leading-law-notaries-and-lawyers\\\/\",\"name\":\"Leading Law - 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