{"id":20710,"date":"2023-09-27T19:09:43","date_gmt":"2023-09-27T17:09:43","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=20710"},"modified":"2025-03-10T14:59:40","modified_gmt":"2025-03-10T13:59:40","slug":"zeroco2","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/zeroco2\/","title":{"rendered":"zeroCO2"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-20736\" alt=\"zero-co2\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/case-study_zeroco2-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/case-study_zeroco2-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/case-study_zeroco2-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/case-study_zeroco2-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/case-study_zeroco2-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:120px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:120px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:120px\"><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-zeroco2\"><strong>zeroCO2<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Development of the platform back office <br>and frontend<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">2023<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nWeb App, Website, UX \/ UI, Innovation<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technolgoy<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Directus (CMS) e NEXT.JS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"118\" height=\"39\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zeroco2-logo.svg\" alt=\"zeroco2-logo\" class=\"wp-image-20711\" style=\"width:138px;height:undefinedpx\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US TO DEVELOP YOUR PROJECT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"1008\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-01.jpg\" alt=\"zeroco2\" class=\"wp-image-20713\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-01.jpg 1180w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-01-600x513.jpg 600w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\"><strong>How it all started<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The project was initiated by <strong>zeroCO2<\/strong>, a benefit corporation and B Corp actively engaged in fighting climate change, with the goal of creating a new and innovative platform. This platform would enable companies and individuals to immerse themselves in an experience of monitoring and reforesting forests. The solution aimed to provide greater visibility to sustainable projects undertaken by companies and individual users, contributing to reversing the climate emergency and positively impacting the environment through tree adoption.<\/p>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">Thanks to the maps and satellite images utilized by Synesthesia with the support of Apart, it is possible to monitor reforestation projects and gain a clear and comprehensive view of the contribution made by companies or individual users on social and environmental impact.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Synesthesia developed the platform\u2019s back office using Directus (CMS) technology. This allows the client to monitor entries and registrations of companies and individuals joining the project by purchasing trees or building forests. For the front end, the Synesthesia Technologies team created the web app interface. Thanks to NEXT.JS technology, they implemented various functionalities.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:300\"><strong>MAP SECTION<br><\/strong>Synesthesia handled the localisation of entire sections of forests or detailed parts of them. Each time a purchase is made by a buyer, the database is updated, providing useful information on the number of trees still available or how many have already been sold. A custom map was created that interfaces with Google Maps.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:300\"><strong>SHOP SECTION<\/strong><br>The shop section targets two audiences: B2B clients, who buy tree bundles, and B2C users, who purchase one or more trees. Sales happen through two modes. \u201cPLANT A TREE\u201d lets users choose the species and project, with an optional subscription. \u201cPLANT FORESTS\u201d requires buying at least 10 trees in a specific project.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:300\"><strong>SECTION ON INFORMATION ABOUT THE TREE TO BE PLANTED<\/strong><br>In this section, it is possible to obtain more details on the social impact of the tree, its support for biodiversity, and its CO2 absorption rate. This section can also be accessed through the shop section.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:300\"><strong>SECTION DEDICATED TO COMPANIES THAT HAVE JOINED THE REFORESTATION PROJECTS<\/strong><br>This section contains all the relevant information (number of trees planted, species, number of active projects per year, square meters of reforestation, location, and the amount of CO2 absorbed, supported by graphs). All companies have access to a landing page where they can share the green initiatives they are part of and their contact details.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"446\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-02.jpg\" alt=\"zeroco2\" class=\"wp-image-20715\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-02.jpg 704w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-02-600x380.jpg 600w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"423\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-04.jpg\" alt=\"zeroco2\" class=\"wp-image-20719\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-04.jpg 704w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-04-600x361.jpg 600w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"994\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-05.jpg\" alt=\"zero-co2\" class=\"wp-image-20721\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-05.jpg 704w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-05-600x847.jpg 600w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:auto;--lottie-right:0;--lottie-bottom:0;--lottie-left:auto;--lottie-transform:translate(50%, 0);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"2370\" height=\"1846\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-07.jpg\" alt=\"zero-co2\" class=\"wp-image-20723\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-07.jpg 2370w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-07-1600x1246.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-07-600x467.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-07-1280x997.jpg 1280w\" sizes=\"auto, (max-width: 2370px) 100vw, 2370px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"1244\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-08.jpg\" alt=\"zero-co2\" class=\"wp-image-20725\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-08.jpg 992w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/zero-co2-08-600x752.jpg 600w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As stated by <strong>Francesco Ronchi<\/strong> (President and founder of Synesthesia):<\/p>\n\n\n\n<p class=\"is-style-has-quote wp-block-paragraph\"><em>\u201cThe zeroCO2 project reflects our values, our vision, and our sustainable way of doing business. For these reasons, we didn&#8217;t hesitate for a moment to accept this challenge. Our Technologies team worked with professionalism and passion to develop the innovative zeroCO2 platform, enabling everyone\u2014not just companies\u2014to actively participate in the sustainable revolution. Making the world a better place through technology is possible. I am convinced that innovation and digital tools are the most suitable means today to help companies become more aware of their social and environmental impact on the territory\u201d.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As stated by <strong>Nicol\u00f2 Pesce<\/strong> (Brand and Product Manager of zeroCO2):<\/p>\n\n\n\n<p class=\"is-style-has-quote wp-block-paragraph\"><em>\u201cThe new monitoring system developed with APART and Synesthesia uses maps and satellite images to accurately track reforestation projects in forests around the world, with the aim of providing a clear and complete view of the contribution of companies and individuals to global reforestation, as well as the social impact generated on local farming communities. [&#8230;] What we have built with indigenous communities and our partners so far is so large that it can be seen from space: this is why we designed a platform that allows us to monitor our reforestation projects through satellite technology. We have shifted our perspective and no longer focus solely on the impact of individual trees, but rather on the strength of an ecosystem that intertwines nature, companies, farming communities, and individuals who, with their choices, decide to have a positive impact on the planet. Because together, we are a forest\u201d.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.zeroco2.eco\/it\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects web app<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/exhibit-telt\/\">Exhibit of the visitor centres of Chiomonte and Modane &#8211; TELT<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/ai-cinema\/\">AI for the Museo Nazionale del Cinema di Torino<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/lgp1\/\">LGP1<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=web-app-2\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":20763,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":35,"_links_to":"","_links_to_target":""},"categoria-case":[2133,2065,2134,2066],"class_list":["post-20710","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>zeroCO2 - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia and Apart helped zeroCO2 create a platform to track reforestation via satellite maps, boosting transparency and engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synesthesia.it\/en\/case-study\/zeroco2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"zeroCO2\" \/>\n<meta property=\"og:description\" content=\"Synesthesia and Apart helped zeroCO2 create a platform to track reforestation via satellite maps, boosting transparency and engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/synesthesia.it\/en\/case-study\/zeroco2\/\" \/>\n<meta property=\"og:site_name\" content=\"Synesthesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synesthesiait\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-10T13:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/09\/immagine-evidenza-zeroco2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1332\" \/>\n\t<meta property=\"og:image:height\" content=\"806\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@synesthesiait\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/zeroco2\\\/\",\"url\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/zeroco2\\\/\",\"name\":\"zeroCO2 - 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