{"id":20413,"date":"2023-08-03T11:45:07","date_gmt":"2023-08-03T09:45:07","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=20413"},"modified":"2025-04-02T15:43:01","modified_gmt":"2025-04-02T13:43:01","slug":"metaverse","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/metaverse\/","title":{"rendered":"Lessons in the metaverse"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-20426\" alt=\"\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/hero-image-metaverso-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/hero-image-metaverso-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/hero-image-metaverso-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/hero-image-metaverso-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/hero-image-metaverso-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-lessons-in-the-metaverse\">Lessons in the metaverse<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Design and Consultancy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">2023<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nUX \/ UI, Innovation, Education<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal\">Spatial, AR\/VR<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1181\" height=\"331\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/LogoICT-2022-white-02-1.png\" alt=\"\" class=\"wp-image-20430\" style=\"width:170px\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/LogoICT-2022-white-02-1.png 1181w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/LogoICT-2022-white-02-1-600x168.png 600w\" sizes=\"auto, (max-width: 1181px) 100vw, 1181px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US TO REALIZE YOUR PROJECT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To realize your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"872\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/ict-metaverso06.jpg\" alt=\"\" class=\"wp-image-20424\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/ict-metaverso06.jpg 794w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/ict-metaverso06-600x659.jpg 600w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/figure>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:30px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:30px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:30px\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\"><strong>How it all started<\/strong><\/h3>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">During the lectures for the course &#8220;Economics and Management of Enterprises and Business Models,&#8221; Professor <strong>Paola Pisano<\/strong>, lecturer at the <a href=\"http:\/\/www.unito.it\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>University of Turin<\/strong><\/a> and former Minister for Innovation and Digitalisation, dedicated a portion of her module to an innovative educational experiment conducted in the metaverse. This was made possible through the technological support of <strong>Meta<\/strong> and <strong>Synesthesia<\/strong>.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project was promoted by the degree program in <strong>Social Innovation, Communication, and New Technologies<\/strong>, in collaboration with the <strong>Department of Culture, Politics, and Society<\/strong>, as well as the <strong>Department of Economics and Statistics &#8220;Cognetti De Martiis.&#8221;<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results of the project were positive, opening up future possibilities for the use of metaverse-related technologies in university lectures.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">The lecture in the metaverse aimed to explore the use of technologies in education. During the experiment, the ICT degree program collaborated directly with <strong>Meta<\/strong>, which provided technological support, and <strong>Synesthesia<\/strong>, which handled the design of the environment and characters using <a href=\"http:\/\/spatial.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Spatial<\/strong><\/a>, one of the leading virtual collaboration platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An interesting detail is that the avatars used during the simulation were created with both gendered and &#8220;neutral&#8221; characteristics, meaning they were not identifiable by gender. Additionally, sociologists and psychologists were involved during the lecture to closely observe the course of the sessions.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1060\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/metaverso03.png\" alt=\"\" class=\"wp-image-20420\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/metaverso03.png 1920w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/metaverso03-1600x883.png 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/metaverso03-600x331.png 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/metaverso03-1280x707.png 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"284\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/metaverso05.png\" alt=\"\" class=\"wp-image-20422\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:auto;--lottie-right:0;--lottie-bottom:0;--lottie-left:auto;--lottie-transform:translate(50%, 0);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1058\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/ict-metaverso05.jpg\" alt=\"\" class=\"wp-image-20418\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/ict-metaverso05.jpg 794w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/ict-metaverso05-600x799.jpg 600w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"1252\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/ict-metaverso.jpg\" alt=\"\" class=\"wp-image-20414\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/ict-metaverso.jpg 940w, https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/08\/ict-metaverso-600x799.jpg 600w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The project <strong>results<\/strong> were highly positive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:300\">Virtual reality made the lecture more engaging and motivating for students compared to traditional methods.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\">Students had the opportunity to test a technology that many had never experienced before.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\">There was a noticeable increase in their ability to apply theoretical concepts presented during the initial phase of the course.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\">The students practised negotiations in the metaverse, improving their soft skills, such as understanding context and managing discussions to achieve better outcomes using avatars.<\/li>\n<\/ul>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:50px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:50px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<p class=\"is-style-has-quote wp-block-paragraph\"><em>&#8220;From day one, Synesthesia approached the project not only as a technological provider but as an integral part of the University of Turin team. The project was developed comprehensively and flawlessly \u2013 from design to communication \u2013 meeting deadlines, identifying potential issues before they arose, proactively suggesting solutions, and building a strong relationship with researchers, professors, and students. Synesthesia\u2019s approach is invaluable for all public and private organisations, like the University of Turin, that must tackle innovation and digital transformation projects quickly, using often unexplored technologies while adhering to bureaucratic constraints and rigorous methods to ensure the scientific validity of every process&#8221;.\u00a0<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Professor <strong>Paola Pisano<\/strong>, former Minister for Innovation and Digitalisation).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/contatti\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ict.unito.it\/index.php\/news\/eventi\/lezioni-nel-metaverso-il-progetto-delluniversita-degli-studi-di-torino-curato-da-paola-pisano\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects ux \/ ui<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/tirelli\/\">Tirelli<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/zeroco2\/\">zeroCO2<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/ai-cinema\/\">AI for the Museo Nazionale del Cinema di Torino<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=ux-ui-2\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":20309,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":15,"_links_to":"","_links_to_target":""},"categoria-case":[2134,2066,2060],"class_list":["post-20413","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lessons in the metaverse - Synesthesia<\/title>\n<meta name=\"description\" content=\"ICT-Unito, Meta, and Synesthesia explored the use of vr technologies in education through an interactive lecture on metaverse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synesthesia.it\/en\/case-study\/metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lessons in the metaverse\" \/>\n<meta property=\"og:description\" content=\"ICT-Unito, Meta, and Synesthesia explored the use of vr technologies in education through an interactive lecture on metaverse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/synesthesia.it\/en\/case-study\/metaverse\/\" \/>\n<meta property=\"og:site_name\" content=\"Synesthesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synesthesiait\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-02T13:43:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2023\/07\/Post-imm_in_evidenza_ICT-UNITO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1236\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@synesthesiait\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/metaverse\\\/\",\"url\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/metaverse\\\/\",\"name\":\"Lessons in the metaverse - 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