{"id":16492,"date":"2017-03-10T09:18:00","date_gmt":"2017-03-10T08:18:00","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=16492"},"modified":"2025-02-21T11:15:26","modified_gmt":"2025-02-21T10:15:26","slug":"allergipedia","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/allergipedia\/","title":{"rendered":"Allergipedia"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-12501\" alt=\"allergipedia header\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/case-study-Allergipediaallergipedia-header-1-scaled.jpg\" style=\"object-position:61% 31%\" data-object-fit=\"cover\" data-object-position=\"61% 31%\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/case-study-Allergipediaallergipedia-header-1-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/case-study-Allergipediaallergipedia-header-1-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/case-study-Allergipediaallergipedia-header-1-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/case-study-Allergipediaallergipedia-header-1-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-allergipedia\">Allergipedia<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal\">Editorial Plans, Digital ADV<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal\">2017<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nDigital Marketing, Branding<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal\">Various<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"269\" height=\"80\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/logo_allergipedia-1logo-allergipedia-1.png\" alt=\"logo-allergipedia\" class=\"wp-image-12503\" style=\"width:230px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US TO DEVELOP YOUR PROJECT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your App<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"680\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/iblue_project_01-2-2allergipedia-2-1.jpg\" alt=\"allergipedia home\" class=\"wp-image-12520\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/iblue_project_01-2-2allergipedia-2-1.jpg 1158w, https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/iblue_project_01-2-2allergipedia-2-1-600x352.jpg 600w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">How it all started<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838\"><a href=\"http:\/\/allergipedia.it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Allergipedia<\/strong><\/a> is an information platform dedicated to the world of allergies, intolerances and autoimmune diseases.<\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838\">The brand turned to Synesthesia with the intention of creating a cutting-edge information channel through which it could speak to the public in a simple and direct way to raise awareness about allergies and intolerances and guide them through the diagnostic process.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Initially, we conducted an analysis and study to define the identity of the entire editorial project. During this phase, we established the brand <strong>name<\/strong> and logo, and created a blog and a corporate Facebook profile aligned with the client\u2019s values and objectives.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">In the second phase, we enhanced communication by utilizing new channels such as digital videos, print media, native advertising, and television.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:auto;--lottie-right:0;--lottie-bottom:0;--lottie-left:auto;--lottie-transform:translate(50%, 0);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"760\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/Rectangle-38allergipedia-4-1.jpg\" alt=\"allergipedia sito\" class=\"wp-image-12524\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/Rectangle-38allergipedia-4-1.jpg 760w, https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/Rectangle-38allergipedia-4-1-150x150.jpg 150w, https:\/\/synesthesia.it\/wp-content\/uploads\/2017\/03\/Rectangle-38allergipedia-4-1-600x600.jpg 600w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\">Results<\/h3>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>Over 450,000 visitors on the blog within 2 years<\/li>\n\n\n\n<li>Top three positions on Google for 42 relevant and topic-related keywords<\/li>\n\n\n\n<li>Over 30,000 fans and 2% engagement on the Facebook page<\/li>\n\n\n\n<li>\u20ac0.09 cost per click (CPC) for campaigns<\/li>\n\n\n\n<li>More than 500,000 copies distributed nationwide through periodicals and print magazines<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects digital marketing<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/tirelli\/\">Tirelli<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/robin-wood\/\">Robin Wood<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/tedx-mirandola\/\">TEDx Mirandola<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=digital-marketing-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":14079,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":33,"_links_to":"","_links_to_target":""},"categoria-case":[2058,2057],"class_list":["post-16492","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.4) - 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