{"id":16116,"date":"2017-03-01T11:58:04","date_gmt":"2017-03-01T10:58:04","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&p=16116"},"modified":"2025-02-21T11:16:02","modified_gmt":"2025-02-21T10:16:02","slug":"miacar","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/miacar\/","title":{"rendered":"MiaCar"},"content":{"rendered":"\n
<\/span>\"MiaCar\"
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MiaCar<\/h1>\n\n\n\n

What<\/strong><\/p>\n\n\n\n

E-commerce, UX\/UI<\/p>\n\n\n\n

Year<\/strong><\/p>\n\n\n\n

2017<\/p>\n\n\n\n

Category<\/strong><\/p>\n\n\n

\nWebsite, E-commerce<\/p>\n\n\n

Technology<\/strong><\/p>\n\n\n\n

PHP, MongoDB, MYSQL<\/p>\n\n\n\n

Client<\/strong><\/p>\n\n\n\n

\"logo<\/a><\/figure>\n\n\n\n
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CONTACT US TO DEVELOP YOUR PROJECT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Per realizzare un e-commerce<\/strong><\/p>\n\n\n\n

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CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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<\/div><\/div>\n\n\n\n
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\"miacar<\/figure>\n<\/div>\n\n\n\n
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How it all started<\/h3>\n\n\n\n

MiaCar<\/a><\/strong> is an innovative business model that allows you to buy new cars online (or km 0), ready for delivery.<\/p>\n\n\n\n

The portal has been designed to offer an advantage both to individuals, who can buy a car without having to go to a dealership, and to dealers, who have the opportunity to access a new sales channel, accelerating the turnover of their new fleet..<\/p>\n\n\n\n

MiaCar has chosen Synesthesia for the design and development of its e-commerce platform.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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The solution<\/strong><\/h3>\n\n\n\n

To define the multichannel sales strategy, a seamless user experience was designed, structuring content to make navigation fast, intuitive, and personalised.<\/p>\n\n\n\n

Today, using user behaviour tracking tools such as Hotjar<\/strong> and Fullstory<\/strong>, UI improvements are made continuously, while the use of A\/B testing with Google Optimize helps identify which variants of texts or sections perform better in terms of conversions.<\/p>\n\n\n\n

The use of data, in this case, is the best approach to validate hypotheses made during the prototyping phase.<\/p>\n<\/div>\n\n\n\n

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\"miacar<\/figure>\n<\/div>\n<\/div>\n\n\n <\/lottie-player>\n<\/div>\n\n\n\n
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<\/div><\/div>\n\n\n\n
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\"miacar<\/figure>\n<\/div>\n\n\n\n
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Results<\/strong><\/h3>\n\n\n\n

The development of the platform in a proprietary framework has enabled us to guarantee a fast, secure, and personalised browsing experience.<\/p>\n\n\n\n

Thanks to integration with external payment platforms (GestPay<\/strong>, Paypal<\/strong>) and major financial institutions (FCA Bank, PSA Bank, Findomestic, Agos, Santander), the portal is able to provide real-time TAN and TAEG for requested financing.<\/p>\n\n\n\n

The simple and intuitive back-end allows the MiaCar team to independently manage all the content on the site. Moreover, through integration with Agile CRM, advanced control statistics are available to continuously improve the customer purchasing process.<\/p>\n\n\n\n

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CONTACT US<\/a><\/div>\n\n\n\n
GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
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Other projects website<\/h2>\n
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\n Tirelli<\/a>TEDx Mirandola<\/a>National Automobile Museum<\/a> <\/div>\n
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\n Discover all projects<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"featured_media":12996,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":82,"_links_to":"","_links_to_target":""},"categoria-case":[2065,2059],"class_list":["post-16116","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMiaCar - Synesthesia<\/title>\n<meta name=\"description\" content=\"MiaCar is the innovative business model that allows you to buy new cars online (or km 0), ready for delivery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synesthesia.it\/en\/case-study\/miacar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MiaCar\" \/>\n<meta property=\"og:description\" content=\"MiaCar is the innovative business model that allows you to buy new cars online (or km 0), ready for delivery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/synesthesia.it\/en\/case-study\/miacar\/\" \/>\n<meta property=\"og:site_name\" content=\"Synesthesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synesthesiait\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T10:16:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/miacar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1556\" \/>\n\t<meta property=\"og:image:height\" content=\"882\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@synesthesiait\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/miacar\\\/\",\"url\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/miacar\\\/\",\"name\":\"MiaCar - 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