{"id":16042,"date":"2022-02-25T20:55:39","date_gmt":"2022-02-25T19:55:39","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=16042"},"modified":"2025-02-21T11:02:55","modified_gmt":"2025-02-21T10:02:55","slug":"ceramica-fondovalle","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/ceramica-fondovalle\/","title":{"rendered":"Ceramica Fondovalle"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-12153\" alt=\"CeramicheFondovalle\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/case-study-CeramicheFondovallefondovalle-header-1-1-1-scaled.jpg\" style=\"object-position:61% 31%\" data-object-fit=\"cover\" data-object-position=\"61% 31%\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/case-study-CeramicheFondovallefondovalle-header-1-1-1-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/case-study-CeramicheFondovallefondovalle-header-1-1-1-1600x707.jpg 1600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-ceramica-fondovalle\">Ceramica Fondovalle<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Social Media, Press Office, Media Relations<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">2020<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nDigital Marketing, Social media, Branding, Press &amp; PR<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Various<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/fondovalle.it\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"55\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/CeramicheFondovalle_logo-1logo-fondovalle-2-1.jpg\" alt=\"CeramicheFondovalle\" class=\"wp-image-12172\" style=\"width:216px;height:42px\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US TO DEVELOP YOUR PROJECT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"680\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-2fondovalle-2-1.jpg\" alt=\"fondovalle arredamento\" class=\"wp-image-12157\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-2fondovalle-2-1.jpg 1158w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-2fondovalle-2-1-600x352.jpg 600w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For over 50 years <a href=\"https:\/\/fondovalle.it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ceramica Fondovalle S.p.A<\/strong>.<\/a> has produced high quality porcelain tiles and slabs. Research, technological innovation, environmental and territorial protection are the company\u2019s guidelines to guarantee the excellence of the entire production chain entirely realized in Italy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Synesthesia has been chosen to support Ceramica Fondovalle in the activities of:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:100\" class=\"wp-block-list\">\n<li>brand awareness<\/li>\n\n\n\n<li> positioning<\/li>\n\n\n\n<li>product promotion<\/li>\n\n\n\n<li>generation of qualified contacts<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Since 2020, Synesthesia has been managing <strong>three of the company&#8217;s social media channels<\/strong> (Facebook, Instagram, and LinkedIn) in English, along with press office activities and events<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The communication strategy primarily targets resellers, influencers, and the B2B market.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Synesthesia also developed and organized events both at the company headquarters and at the <strong>BolognaFiere<\/strong> exhibition center, coinciding with <strong>Cersaie<\/strong>, the leading event in the ceramics industry.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1228\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/sinistri-1fondovalle-3-1.png\" alt=\"fondovalle mobile\" class=\"wp-image-12160\" style=\"width:270px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:auto;--lottie-right:0;--lottie-bottom:0;--lottie-left:auto;--lottie-transform:translate(50%, 0);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"760\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38fondovalle-4-1.jpg\" alt=\"fondovalle schermata mobile\" class=\"wp-image-12162\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38fondovalle-4-1.jpg 760w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38fondovalle-4-1-150x150.jpg 150w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38fondovalle-4-1-600x600.jpg 600w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The press office, media relations, and social media management (organic only) led to significant results, quickly positioning the brand among the sector&#8217;s trendsetters.<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:100\" class=\"wp-block-list\">\n<li><strong>1,017,478<\/strong> total Instagram post <strong>views<\/strong> from September 2020 to September 2021 (a 30% increase)<\/li>\n\n\n\n<li><strong>15,840<\/strong> followers (a 28% increase)<\/li>\n\n\n\n<li><strong>3,340 <\/strong>LinkedIn<strong> followers<\/strong> (a 50% increase)<\/li>\n\n\n\n<li><strong>185,636<\/strong> total <strong>views<\/strong> (+41%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:100\">To continue growing the brand, the following activities are planned:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:100\" class=\"wp-block-list\">\n<li>Advertising campaigns and Google Ads (AdWords)<\/li>\n\n\n\n<li>Support for the digitalization of business processes<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/fondovalle.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects digital marketing<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/tirelli\/\">Tirelli<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/robin-wood\/\">Robin Wood<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/tedx-mirandola\/\">TEDx Mirandola<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=digital-marketing-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":72,"_links_to":"","_links_to_target":""},"categoria-case":[2058,2064,2057,2063],"class_list":["post-16042","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ceramica Fondovalle - Synesthesia<\/title>\n<meta name=\"description\" content=\"Digital marketing strategies tailored for brands. Visit the website and discover the Synesthesia case study with Ceramica Fondovalle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synesthesia.it\/en\/case-study\/ceramica-fondovalle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ceramica Fondovalle\" \/>\n<meta property=\"og:description\" content=\"Digital marketing strategies tailored for brands. 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