{"id":16041,"date":"2022-02-25T20:54:37","date_gmt":"2022-02-25T19:54:37","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=16041"},"modified":"2025-02-21T11:04:00","modified_gmt":"2025-02-21T10:04:00","slug":"la-patria","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/la-patria\/","title":{"rendered":"La Patria"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-12114\" alt=\"la patria header\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/case-study-La-Patrialapatria-header-1-scaled.jpg\" style=\"object-position:61% 31%\" data-object-fit=\"cover\" data-object-position=\"61% 31%\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/case-study-La-Patrialapatria-header-1-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/case-study-La-Patrialapatria-header-1-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/case-study-La-Patrialapatria-header-1-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/case-study-La-Patrialapatria-header-1-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-la-patria\">La Patria<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Website, Marketing Strategy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">2020-2021<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nWebsite, Digital Marketing, Social media, Branding, Press &amp; PR<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">WordPress<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.lapatria.it\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"428\" height=\"148\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/lapatria.jpg\" alt=\"La Patria Logo\" class=\"wp-image-12890\" style=\"width:210px;height:73px\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US TO DEVELOP YOUR PROJECT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"680\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-2lapatria-2-1.jpg\" alt=\"lapatria studio telecamere\" class=\"wp-image-12116\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-2lapatria-2-1.jpg 1158w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-2lapatria-2-1-600x352.jpg 600w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\">How it all started<\/h3>\n\n\n\n<p class=\"is-style-roboto wp-block-paragraph\">For 70 years, the supervisory body <strong><a href=\"https:\/\/www.lapatria.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">La Patria<\/a><\/strong> has guaranteed the safety of its customers through the use of cutting-edge solutions and services. A growing company with roots in the territory (Emilia Romagna, Lombardy and Piedmont). Its wide-ranging offer includes services dedicated to personal protection and surveillance of private places, public bodies and companies.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The aptitude for technological innovation (in-house tech development, architecture and software development) is one of the company\u2019s core values.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">We were chosen to support the company in <strong>brand<\/strong> <strong>positioning<\/strong> activities in areas of interest; <strong>communication<\/strong> of the company&#8217;s services and products and <strong>promotion<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">To achieve the client\u2019s objectives, the following activities were designed and developed:<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>Press office and media relations<\/li>\n\n\n\n<li>Communication strategies<\/li>\n\n\n\n<li>Identification of Below The Line (BTL) materials and strategic construction<\/li>\n\n\n\n<li>Management of two corporate social media channels (Facebook and LinkedIn) and advertising campaigns<\/li>\n\n\n\n<li>Writing texts for periodic newsletters and website news<\/li>\n\n\n\n<li>Organic and sponsored communication<\/li>\n\n\n\n<li>Communication consultancy with the marketing, sales, and management teams<\/li>\n\n\n\n<li>Website development<\/li>\n\n\n\n<li>Implementation of management software for lead management<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1228\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/sinistri-1lapatria-3-1.png\" alt=\"lapatria mobile\" class=\"wp-image-12119\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:auto;--lottie-right:0;--lottie-bottom:0;--lottie-left:auto;--lottie-transform:translate(50%, 0);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"760\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38lapatria-4-1.jpg\" alt=\"lapatria logo\" class=\"wp-image-12121\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38lapatria-4-1.jpg 760w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38lapatria-4-1-150x150.jpg 150w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38lapatria-4-1-600x600.jpg 600w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">The work resulted in significant achievements in terms of external relations and brand positioning as a leader in the sector and relevant geographical area.<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>1,430 followers on <strong>LinkedIn<\/strong>, with an organic increase of 67% from September 2020 to September 2021<\/li>\n\n\n\n<li>42,122 organic views (+81%)<\/li>\n\n\n\n<li>2,228 total organic interactions (+74%)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lapatria.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects website<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/tirelli\/\">Tirelli<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/tedx-mirandola\/\">TEDx Mirandola<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/national-automobile-museum\/\">National Automobile Museum<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=website-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":13986,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":38,"_links_to":"","_links_to_target":""},"categoria-case":[2065,2058,2064,2057,2063],"class_list":["post-16041","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La Patria - Synesthesia<\/title>\n<meta name=\"description\" content=\"La Patria is the security company with a strong technological attitude. 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