{"id":15628,"date":"2022-03-09T11:17:44","date_gmt":"2022-03-09T10:17:44","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=15628"},"modified":"2025-11-17T17:05:54","modified_gmt":"2025-11-17T16:05:54","slug":"yale","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/yale\/","title":{"rendered":"Yale"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-29161 size-full\" alt=\"Yale Lift Truck Technologies Logo\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/case-study-Yale-1-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/case-study-Yale-1-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/case-study-Yale-1-50x22.jpg 50w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/case-study-Yale-1-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/case-study-Yale-1-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/case-study-Yale-1-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#ece8e5\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-yale\">Yale<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal\">Press Office, Media Relations<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal\">2020-2021<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nPress &amp; PR<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal\">Various<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/Yale-Lift-Truck-Technologies-Logo-scaled.png\" alt=\"Yale\" class=\"wp-image-29155\" style=\"width:120px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US FOR BRAND COMMUNICATION<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Develop your brand communication<\/strong> <strong>project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"340\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/iblue_project_01-2-2yale-2-1.jpg\" alt=\"yale carrello elevatore\" class=\"wp-image-11351\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1439\" height=\"810\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/yale-case-synesthesia_02-edited.jpg\" alt=\"Yale\" class=\"wp-image-13439\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/yale-case-synesthesia_02-edited.jpg 1439w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/yale-case-synesthesia_02-edited-600x338.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/yale-case-synesthesia_02-edited-1280x721.jpg 1280w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/yale-case-synesthesia_02-edited-350x197.jpg 350w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/yale-case-synesthesia_02-edited-700x395.jpg 700w\" sizes=\"auto, (max-width: 1439px) 100vw, 1439px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">How it all started<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\"><strong><a href=\"https:\/\/www.yale.com\/it-it\/europe\/\">Y<\/a><a href=\"https:\/\/www.yale.com\/it-it\/europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">ale<\/a><\/strong> is the brand of the American multinational <strong>Hyster-Yale Materials<\/strong> <strong>Handling<\/strong>, Inc., a leader in the forklift sector. With more than a century of experience, the company creates cutting-edge technological solutions to allow its customers to increase productivity while reducing labor costs.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The project was created, by Synesthesia for Yale, to achieve certain objectives:<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>increase <strong>brand awareness<\/strong><\/li>\n\n\n\n<li>ensure the maximum spread of the company\u2019s technical and product information<\/li>\n\n\n\n<li>encourage the activation of <strong>collaborations<\/strong> with local dealers for the commercial areas of Italy, Spain, France and Portugal<\/li>\n\n\n\n<li>collect different <strong>case histories<\/strong> concerning the company and promote their diffusion<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">Since November 2020, Synesthesia has been managing the press office activities, public relations, and event organization for the commercial regions of Italy, Spain, France, and Portugal.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">The solutions designed to meet Yale&#8217;s specific needs include:<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>Incoming media management for product launch events and\/or plant visits<\/li>\n\n\n\n<li>Dealer meetings<\/li>\n\n\n\n<li>Interviews<\/li>\n\n\n\n<li>Case study storytelling<\/li>\n\n\n\n<li>Press conferences<\/li>\n\n\n\n<li>Developing editorial content for industry magazines<\/li>\n\n\n\n<li>Workshops<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Synesthesia also adapts and disseminates content from the parent company (depending on the target market), creating a tailored editorial plan.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"614\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/sinistri-1yale-3.png\" alt=\"yale mobile \" class=\"wp-image-11354\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:auto;--lottie-right:0;--lottie-bottom:0;--lottie-left:auto;--lottie-transform:translate(50%, 0);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"380\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/Rectangle-38yale-4-1.jpg\" alt=\"yale magazzino\" class=\"wp-image-11367\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/Rectangle-38yale-4-1.jpg 380w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/Rectangle-38yale-4-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-size:17px;font-style:normal;font-weight:100\">The implementation of the project developed by Synesthesia for Yale achieved significant results:<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>Greater <strong>brand recognition<\/strong> for Yale<\/li>\n\n\n\n<li>A significant increase in the media contact database (<strong>140 highly targeted contacts<\/strong>)<\/li>\n\n\n\n<li>Collaborative relationships with local dealers and media<\/li>\n\n\n\n<li>Creation of local content and case studies (Italy, France, Spain, and Portugal)<\/li>\n\n\n\n<li>Press review activities (<strong>over 100 clippings and press coverage<\/strong>)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.yale.com\/it-it\/europe\/settori-industriali\/logistica\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects press &amp; pr<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/tedx-mirandola\/\">TEDx Mirandola<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/assicuratrice-milanese\/\">Assicuratrice Milanese<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/laminam\/\">Laminam<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=press-pr-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":11548,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":81,"_links_to":"","_links_to_target":""},"categoria-case":[2063],"class_list":["post-15628","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yale - Synesthesia<\/title>\n<meta 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