{"id":15579,"date":"2022-02-25T20:51:43","date_gmt":"2022-02-25T19:51:43","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=15579"},"modified":"2025-02-21T11:07:27","modified_gmt":"2025-02-21T10:07:27","slug":"twinkly","status":"publish","type":"case-study","link":"https:\/\/synesthesia.it\/en\/case-study\/twinkly\/","title":{"rendered":"Twinkly"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-11323\" alt=\"Case study Twinkly\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/case-study-Twinkly-scaled.jpg\" style=\"object-position:61% 31%\" data-object-fit=\"cover\" data-object-position=\"61% 31%\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/case-study-Twinkly-scaled.jpg 2560w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/case-study-Twinkly-1600x707.jpg 1600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/case-study-Twinkly-600x265.jpg 600w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/case-study-Twinkly-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-twinkly\">Twinkly<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Mobile App Development<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">2019-2022<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nMobile, IoT<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Android, iOS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.twinkly.com\/it\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"202\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/TW-LOGO.png\" alt=\"Twinkly logo\" class=\"wp-image-12927\" style=\"width:181px;height:77px\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US TO DEVELOP YOUR MOBILE APP<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop mobile apps<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\/\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"322\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-3twinkly-new-1.jpg\" alt=\"twinkly new 1\" class=\"wp-image-11141\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"322\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-4twinkly-new-2-1.jpg\" alt=\"twinkly new 2\" class=\"wp-image-11143\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\">How it all started<\/h3>\n\n\n\n<p class=\"is-style-default has-text-color has-default-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Founded in 2016, <a href=\"https:\/\/www.twinkly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twinkl<\/strong><\/a><strong>y<\/strong> is an Italian company and a global leader in the <strong>smart decorative lighting<\/strong> field, marketing its products in more than 40 countries worldwide. Its wide range of products offers solutions for homes (indoor or outdoor), offices, and premises with<strong> <\/strong>smart lights. <\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">An unlimited combination of colors and light effects can be programmed by smartphone or voice assistant. <\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">The <strong>features<\/strong> of the Twinkly app are numerous for each type of product (Strings, Clusters, Curtains, Pre-lit Trees, Icicles, Flexes, Lines, Dots, Squares):<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>Variety of choices for effects and colours<\/li>\n\n\n\n<li>Different intensity and speed of effects<\/li>\n\n\n\n<li>Switching on and off remotely<\/li>\n\n\n\n<li>Possibility to associate the app with voice assistant<\/li>\n\n\n\n<li>Creating <strong>playlists<\/strong> of light effects<\/li>\n\n\n\n<li>Light sync &#8211; music through <strong>Twinkly Music<\/strong> microphone<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"is-style-default has-text-color wp-block-paragraph\" style=\"color:#383838\"><strong>Twinkly<\/strong> and <strong>Synesthesia<\/strong> have collaborated to innovate the home decoration and entertainment sector through an app that allows users to configure and customize their light decorations. Special effects and animations are created directly from the smartphone.<br>Synesthesia developed the Android (native) version of the Twinkly app. In its latest versions, the app has been optimized and expanded with additional functionalities:<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>New light effects<\/li>\n\n\n\n<li>Enhancements for smoother app usage (from user experience to overall responsiveness)<\/li>\n\n\n\n<li>Synchronization of LED lights with music. The <strong><a href=\"https:\/\/www.twinkly.com\/twinkly-music\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twinkly Music<\/a><\/strong> USB microphone decodes any sound source in real time (music, voices, laughter, or applause) and translates it into a combined audiovisual experience.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"614\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/sinistri-1twinkly-4-1.png\" alt=\"twinkly effetti colori\" class=\"wp-image-10676\" style=\"width:270px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:auto;--lottie-right:0;--lottie-bottom:0;--lottie-left:auto;--lottie-transform:translate(50%, 0);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"380\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-57twinkly-last-1.jpg\" alt=\"twinkly cuore\" class=\"wp-image-11146\" srcset=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-57twinkly-last-1.jpg 380w, https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-57twinkly-last-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"is-style-default has-text-color wp-block-paragraph\" style=\"color:#383838\">As of January 2022, the Android app had been downloaded by over <strong>200,000 users<\/strong> and received more than 10,000 reviews on <strong><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.twinkly&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play<\/a><\/strong>, with a rating of <strong>4.3<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.twinkly.com\/it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:30px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:30px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:30px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:208px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><a href=\"https:\/\/apps.apple.com\/us\/app\/twinkly\/id1132187056\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"244\" height=\"73\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/App-store.png\" alt=\"App Store Apple\" class=\"wp-image-12933\" style=\"width:150px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-default is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0px;padding-left:5px;flex-basis:190px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.twinkly&amp;hl=en\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"244\" height=\"73\" src=\"https:\/\/synesthesia.it\/wp-content\/uploads\/2022\/03\/google-play.png\" alt=\"Google Play Store\" class=\"wp-image-12931\" style=\"width:150px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:30px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:30px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:30px\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects mobile<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/synesthesia.it\/en\/case-study\/indabox\/\">Indabox<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/biomedical-valley-one-health-ai\/\">Biomedical Valley 2024 One Health<\/a><a href=\"https:\/\/synesthesia.it\/en\/case-study\/word-ladders\/\">Word Ladders<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/synesthesia.it\/chi-siamo\/portfolio\/?c=mobile-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":11664,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":169,"_links_to":"","_links_to_target":""},"categoria-case":[2062,2069],"class_list":["post-15579","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Twinkly - Synesthesia<\/title>\n<meta name=\"description\" content=\"Born in 2016, Twinkly is an italian company and a global leader in the smart decorative lighting field with its products worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synesthesia.it\/en\/case-study\/twinkly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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content=\"@synesthesiait\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/twinkly\\\/\",\"url\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/twinkly\\\/\",\"name\":\"Twinkly - Synesthesia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/synesthesia.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/twinkly\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/synesthesia.it\\\/en\\\/case-study\\\/twinkly\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/synesthesia.it\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/twinkly-1.jpg\",\"datePublished\":\"2022-02-25T19:51:43+00:00\",\"dateModified\":\"2025-02-21T10:07:27+00:00\",\"description\":\"Born in 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