Events go digital!

The Covid19 emergency accelerated companies, retail, educators, organisations in the Arts and sports fields, and of course consumers and individuals, to reconsider their digital transformation, in most cases accelerating their adoption of digital. The world of events is a significant part of this whole change cycle, the increased shift to digital in the events space brings with it infinite opportunities for growth, engagement and innovation.

Synesthesia has always worked in the field of innovation and is positioned on the digital front, for technological development and for the ideation of new communication and training formats. Even pre-Covid19 Synesthesia was already creating all-digital or hybrid events, combining in-place experience with agile and performing technologies to create complete, professional events with large audiences.

In an increasingly digital world, also with increased activity due to health emergencies, it is possible to organize online events, characterised by a unique and engaging experience. In some cases, due to the very nature of the digital media, events can be richer and even easier to organise than traditional ones.

Using existing, but customisable platforms, it is possible to integrate different technologies including virtual and augmented reality, 3D, IoT and gaming, to create ad hoc formats that meet the customers’ needs. At Synesthesia we have perfected existing solutions and launched new applications.
One of these is called Advento.live, a platform for building “all digital” events in a simple, effective and highly professional way.

How to create a unique digital event?

Synesthesia works closely with clients to design and produce and form of event, be it traditional, digital or hybrid events – always using the best technologies to achieve the objectives of the project. The international events experience in Synesthesia spans the sports field, training and distant learning, and advanced platforms for events with a high technological vocation (such as droidcon Italy and Swift Heroes).

To shape a unique digital event it is necessary to identify the most correct platform and the most appropriate technologies to create the event. To achieve the best user experience we can…

• carry out a careful analysis of the project;
• think of the most engaging format, supporting the content creation phase;
• support with marketing, PR and press office activities throughout the project process;
• create and manage dedicated social media marketing activities to properly exploit leads and engagement;
• manage all aspects of production, branding, accreditation and logistics.

In conclusion…

We should of course expect new challenges and new goals in the future. The events industry will be able to respond to these new challenges and continue to create exceptional user experiences, only if it can adapt to this global process of change.

New formats, new technologies, new ways of managing “live” content.