Eataly is the market that elegantly brings together Slow Food and the search for natural products.
Launched in Turin in 2007, today the brand is proud to have markets all over the world: Italy, United States, Brazil, Germany, Sweden, Denmark, Turkey, Japan, United Arab Emirates, Qatar and Saudi Arabia.
Eataly Net is the online store, that was launched in the spring of 2013 and spreads the value of Italian food and wine throughout the world.
The aim was to create a global platform for the integration and support of all Eataly sales channels. The scope was to both present and sell products, but also to offer an overview of Italian food culture in its entirety.
The new eCommerce front end was launched in July 2014 following close collaboration between Synesthesia and EatalyNet.
The fresh layout is captivating and enhances the products. The customised technology and functionalities allow the visitor to personalise their journey, helping them to choose the product best suited to their needs.
Thanks to the development in Magento, all the features of the site have been improved in order to facilitate the navigation process and make the purchase of products simple, fast and safe.