Bloovery

Mobile App Marketing

Project outline

Main Activity
App Store Optimisation
Year
2016

Bloovery is the service that allows you to buy and send flowers quickly and easily through your smartphone.

Bloovery has revolutionised the flower industry and is constantly evolving. In fact, since 2018 it has introduced the possibility of paying for purchases even in cryptocurrency, establishing itself as the first startup of its sector in the world to accept Bitcoin payments.

The goal of the client was to increase the discoverability of the app in store to increase the number of users.

Main Activity

The activity we carried out concerned exclusively the iOS version of the app which, at the time of analysis, was only available in the Milan area.

We made ASO modifications to the card in the store with a view to improving indexing, discoverability and increase in the conversion rate.

Performance

First result in the App Store for the query “fiori Milano”.

First three positions for key search terms including “domicile flowers”, “flowers delivery”, “florists”, “flowers gift”, “send flowers”, “send flowers”, “send roses”.

Increase of Conversion Rate.

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