MiaCar
What
E-commerce, UX/UI
Year
2017
Category
Website, E-commerce
Technology
PHP, MongoDB, MYSQL
Client
Per realizzare un e-commerce
How it all started
MiaCar is an innovative business model that allows you to buy new cars online (or km 0), ready for delivery.
The portal has been designed to offer an advantage both to individuals, who can buy a car without having to go to a dealership, and to dealers, who have the opportunity to access a new sales channel, accelerating the turnover of their new fleet..
MiaCar has chosen Synesthesia for the design and development of its e-commerce platform.
The solution
To define the multichannel sales strategy, a seamless user experience was designed, structuring content to make navigation fast, intuitive, and personalised.
Today, using user behaviour tracking tools such as Hotjar and Fullstory, UI improvements are made continuously, while the use of A/B testing with Google Optimize helps identify which variants of texts or sections perform better in terms of conversions.
The use of data, in this case, is the best approach to validate hypotheses made during the prototyping phase.
Results
The development of the platform in a proprietary framework has enabled us to guarantee a fast, secure, and personalised browsing experience.
Thanks to integration with external payment platforms (GestPay, Paypal) and major financial institutions (FCA Bank, PSA Bank, Findomestic, Agos, Santander), the portal is able to provide real-time TAN and TAEG for requested financing.
The simple and intuitive back-end allows the MiaCar team to independently manage all the content on the site. Moreover, through integration with Agile CRM, advanced control statistics are available to continuously improve the customer purchasing process.
We will envision your project together
We will create it with love and passion.
Our team is at your disposal.
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