Green Pea

How it all started

Green Pea is the new entrepreneurial initiative conceived by the founder of Eataly, Oscar Farinetti. The entrepreneurial initiative started in Turin because:

“From Turin come to life all the innovative things that have been successful in Italy and in the world”. (Oscar Farinetti)

Green Pea was established with the aim of demonstrating that it is possible, as of now, to buy products and services of great quality and beauty, built in harmony with nature and designed to be truly responsible and sustainable.